Enrollment of international students in U.S. colleges and universities is at an all-time high—40 percent higher than just a decade ago. So what does that mean for student housing? A dynamic and influential new demographic to market and cater to.
It is becoming increasingly important to know what international students are looking for in their search for student housing, and more and more companies are creating programs to specifically target international students. Programs use a variety of approaches, from on-site grocery stores carrying hard-to-find international treats to translating leases into multiple languages.