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The Hidden Value of Process — Part 2

The Hidden Value of Process — Part 2

If you’ve already read our previous post, you understand the importance of proper planning prior to starting a project. This involves identifying decision makers, defining goals, setting a budget and timeline, and thinking through the end process. But what actually...

Are You Making the Most of Your Online Reputation?

Are You Making the Most of Your Online Reputation?

How many times has a resident come in and threatened to leave a bad online review if you don’t do something for them right away? Now that residents have moved in and are starting to settle into life, chances are you’re being flooded with online reviews. Residents who...

Part 1: When to Begin Marketing to Prospective Students

Part 1: When to Begin Marketing to Prospective Students

VIEW FLIPBOOK The time period when prospective students are looking at their options and deciding when to apply is crucial when it comes to marketing your university. In analyzing student behavior, we’ve found that the 120 days leading up to application deadlines can...

The Shifting Lifecycle of a Resident

The Shifting Lifecycle of a Resident

When it comes to the housing industry, do you target one audience all the time? As marketers, it’s easy to target and focus solely on one audience. However, in housing, that audience is always shifting and moving from one targeted message to another. As students...

Catalyst Awarded Google Partner Status

Catalyst Awarded Google Partner Status

Austin agency raises the bar for digital marketing for student housing and other key industries served. Catalyst is proud to announce that we have achieved Google Partner status…

Effective Campaign Creation

Effective Campaign Creation

According to Merriam-Webster, campaigns are “a series of activities designed to produce a particular result.” Any company, creative, or individual who has been part of a large-scale campaign can understand the amount of work that goes into each step, from the...

The Hidden Value of Process — Part 1

The Hidden Value of Process — Part 1

You’ve probably read it throughout our site and heard it in our conversations: We believe creativity doesn’t come from chaos — it comes from research with results in mind. We don’t start a job without knowing our client’s desired result and what success looks like for...

The 3 Steps to Get Your Business on Google Maps

The 3 Steps to Get Your Business on Google Maps

Create, Optimize, and Verify Your Google+ Business Page. People use their smartphones for everything — music, fitness, social media, news, and, of course, calling people. But here’s the truth: We don’t want our Justin Bieber, daily step count, friend’s Facebook post,...

Austin Marketing Firm Earns Honors for Ad Campaign

Austin Marketing Firm Earns Honors for Ad Campaign

The Web Marketing Association has awarded the Austin-based Catalyst marketing firm Best Real Estate Integrated Ad Campaign as part of its Internet Advertising Competition, which honors excellence in online advertising, for work Catalyst did for The Marq student housing property that helped boost the property’s leasing numbers.

4 Tips to Get the Customer Reviews You Definitely Need

4 Tips to Get the Customer Reviews You Definitely Need

Reviews matter for more than just reputation — start cultivating them now. Windermere Cay, an apartment complex in Florida, recently set out to discourage bad reviews with a new policy: anyone who posts bad reviews on social media will be charged a $10,000 fine. As...

How Apartments Can Prepare for Google’s Mobile Update

How Apartments Can Prepare for Google’s Mobile Update

Google’s mobile-friendly algorithm update will hit on April 21, 2015. Is your website ready? In November 2014, Google released an update to mobile search results that labeled a website as mobile-friendly and released a new developer tool that would test a website for...

February Top 5: Digital Marketing in Student Housing

February Top 5: Digital Marketing in Student Housing

February had some important changes for student housing in digital marketing. Here are the top 5 updates you need to know. New Google “Slow Label” Google is currently testing a red label for its search engine results page (SERP) that will categorize a website as slow...

Why Do Properties Fail to Fill Beds?

Why Do Properties Fail to Fill Beds?

For many properties in the student housing industry, the time between spring break and finals is crunch time for filling beds and making sure that you’re leased up for the following academic year. While this time can be stressful and challenging, it doesn’t have to...

How to Sabotage a Brainstorm

How to Sabotage a Brainstorm

Any team that has gotten together for a brainstorming session — whether for a brand, campaign ideas, or anything else — knows the frustrations that a brainstorm can sometimes lead to. Without knowingly doing so, you may be setting yourself and your team up for...

Becoming a Twitter Master

Becoming a Twitter Master

Twitter may be nearing its ninth birthday, but many people still haven’t mastered the art of tweeting. Are you doing it right? What about your business? Luckily, the people over at Passion Digital have done their research and have created the infographic below so you...

How to Use SEO to Develop a Content Strategy

How to Use SEO to Develop a Content Strategy

“A company does not create a brand. The brand is created by the audience.” When a brand is created, the design of a new website is one of the first steps that follows. Once a company or product decides how it wants to be branded, the Web designer goes through the...

Why Content Creation Is About Mutual Benefit

Why Content Creation Is About Mutual Benefit

Let me start by saying that I have a degree in public relations. I got into PR because I had a desire to figure out what gained people’s interest — what inspired them to take action. If you don’t know much about PR, Samuel Scott has put together a simple walk-through...

The Importance of Local SEO for Student Housing

The Importance of Local SEO for Student Housing

This summer marked the launch of one of Google’s most recent algorithm changes to its search engine: Pigeon. Don’t be fooled by the name. This update shook the SEO world. While other algorithm adjustments surrounding Pigeon such as Panda, Pirate, and numerous other...

Master Content Marketing

Master Content Marketing

According to inc.com, “One of the most effective new marketing approaches out there is content marketing.” Are you doing it and doing it well? Do you know what it is? Make sure you’re mastering content marketing to further your small business and gain future...

Brainstorming a Rebrand

Brainstorming a Rebrand

When a new property is acquired or an existing brand is underperforming or failing in the marketplace, it may be time to rebrand and start fresh — but where do you begin? There are some key factors to keep in mind when you begin brainstorming a new brand to help...

What’s Trending?

What’s Trending?

  Students travelling abroad often have a hard time finding suitable housing, especially for the short time they are going to be in another country. In today’s sharing culture, it’s not odd to find a person renting his or her spare bedroom to strangers on Airbnb,...

Property Spotlight: The Marq

Property Spotlight: The Marq

On September 25 The Marq, formerly 2040 Lofts, was introduced to the Milwaukee market and broke leasing records, achieving a 21.8% prelease rate from one marketing event alone. To introduce the newly revamped property to the market, The Marq hosted a red carpet VIP...

Peace and Quiet…and a Gym

Peace and Quiet…and a Gym

In a recent survey performed by J Turner Research, it was found that the number one amenity renters are looking for is some peace and quiet after a hard day at work. But is that true of millennials? While the results don’t show that noise is the biggest factor in a...

Marketing to Millennials

Marketing to Millennials

With online engagement and media consumption at an all time high, it’s no surprise that millennials spend, on average, 18 hours a day consuming media. But what are they doing all that time? According to Entrepreneur.com, 50% of millennials watch at least one online...

Let Your Prospects Do the Work For You

Let Your Prospects Do the Work For You

Are you tracking all of your digital marketing efforts with PURLs? To help you answer that question, let me back up and explain what a PURL is—a PURL is a personalized URL that can be generated using your marketing database. If you have a prospect named John Smith and...

What’s Trending?

What’s Trending?

Pet-free communities may soon be a thing of the past as emotional support animals for all age groups are becoming more common. On August 19, 2014, the United States Department of Housing and Urban Development (HUD) announced that Kent State University and four of its...

Know Your Best Customer

Know Your Best Customer

Do you know who your best customer is? The answer is more obvious than you might think—your best customers are your current customers. They already know you, they already like you, and it is by far easier to continue a working relationship with them than to solicit...

Property Spotlight: Sterling Park, District on Luther

Property Spotlight: Sterling Park, District on Luther

As summer comes to an end and an all-new group of residents starts to move in, it’s important to make sure that you capture new residents' attention right away and make a first impression that they won't soon forget. Over the last couple of months, Catalyst has...

Create Buzz on a Budget

Create Buzz on a Budget

Guerrilla marketing is not traditional advertising—it is not taking out an ad in your local student newspaper or running radio spots. But while guerrilla marketing is street-level, grass-roots marketing, it is more than just standing on a street corner passing out...

Property Spotlight: The Domain at Columbia

Property Spotlight: The Domain at Columbia

The Domain at Columbia may not be the closest student housing property to campus, but the movie theater, poolside hammock area, and fully furnished apartments should be enough to drive people through the door. The Domain is one of the newest properties in the market,...

Brand Integrity Principles

Brand Integrity Principles

Many factors contribute to the strength and success of a brand. While a strong brand is built only in part by excellent creative, poorly designed collateral can certainly undermine the other work that has gone into building the brand. It’s important to know how your...

What’s Trending?

What’s Trending?

Private student housing investments have typically taken place off campus, but recent budget constraints may lead to more universities opening their doors to private investors on campus. With student housing continuing to be “one of the best under-the-radar real...

Make Sure Your Staff Isn’t Inflating Your Website Traffic Numbers

Make Sure Your Staff Isn’t Inflating Your Website Traffic Numbers

How many times per day do you visit your property or business website? If you’re like us at Catalyst (we visit property websites daily), then you and your employees may account for a significant percentage of the total direct traffic to your site in Google Analytics....

Property Spotlight: University Crossing

Property Spotlight: University Crossing

University Crossing in Manhattan, Kansas, has experienced great results this month due to the implementation of a remarketing campaign. They were having a difficult time spreading the message about their property to a broader audience of prospective residents. The...

What Makes an Effective Direct Mailer in the Digital Age?

What Makes an Effective Direct Mailer in the Digital Age?

It’s easy to believe the better days of print marketing are behind us and that digital marketing presents the only viable array of tools for advertising and building brand messages. In an age when people have to be intentional about “unplugging,” it does seem accurate...

Social Strategy

Social Strategy

In today’s world we expect instant gratification. With mobile devices in our hands all day every day, we can request information instantly and expect answers just as quickly. As of January 2014, 90 percent of American adults have a cell phone (Pew Research), and more...

What’s Trending?

What’s Trending?

Student housing properties today don’t look like they used to. With state-of-the- art fitness centers, pools with lazy rivers, and concierge trash service, some of these properties are more like vacation resorts than college dorms. And this trend of colossal amenity...

Increase Your “Boost Post” Reach in 5 Minutes

Increase Your “Boost Post” Reach in 5 Minutes

Going through the “boost post” wizard on Facebook seems easy enough. Did you know you could be missing out on increased reach and engagement potential if you do just that? We’re going to show you how you can use the power of social connections to help increase the...

What’s Trending?

What’s Trending?

Enrollment of international students in U.S. colleges and universities is at an all-time high—40 percent higher than just a decade ago. So what does that mean for student housing? A dynamic and influential new demographic to market and cater to. It is becoming...

Better Facebook Ad Testing for Apartment Marketers in 10 Minutes

Better Facebook Ad Testing for Apartment Marketers in 10 Minutes

If you’re currently using the regular Facebook ad wizard, you’re probably not getting the best bang for your buck when it comes to marketing your property. Did you know that you could look deeper into your ads’ structures than what is shown in the regular Facebook ad...

Property Spotlight: Campus Pointe

Property Spotlight: Campus Pointe

Campus Pointe is one of the furthest properties from Kent State University, but that hasn’t stopped them from reaching 96.5 percent occupancy on the 630 beds they lease. They have been voted the best student-housing property in Kent, Ohio, and enrollment at Kent State...