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How the Mobile Generation is Changing Student Housing

How the Mobile Generation is Changing Student Housing

How the Mobile Generation Is Changing Student Housing 51.92% of student housing website traffic comes from mobile devices. With Generation Z coming into the student housing market, mobile is now a crucial factor to student housing success. We’ve looked into the data...

Catalyst Adds to its Google Partner Status

Catalyst Adds to its Google Partner Status

Mobile Advertising Specialization Underlines Agency’s Knowledge, Expertise in Digital Marketing AUSTIN, TX: Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has earned the Mobile Advertising specialization as...

Catalyst Selected by Walton RRA Homes LLC

Catalyst Selected by Walton RRA Homes LLC

Marketing Agency Hired to Drive Strategy for New Austin Development AUSTIN, TX, Sept. 27, 2016 -- Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that Walton RRA Homes LLC has hired the agency to develop...

Two Big Changes to Apartment Results in Google Search

Two Big Changes to Apartment Results in Google Search

In an effort to improve the quality of searches for apartment complexes, Google has added some interesting new features to search results that are going to have a dramatic effect for apartment website traffic. Change #1: Apartment Comparison Tables and Charts The...

Case Study: The Verge

Case Study: The Verge

Services: Branding, Logo Development, Web Design Location: Orlando, FL University Affiliation:The University of Central Florida The Challenge Catalyst was engaged to rebrand a newly acquired property in the Orlando, Florida market serving students at the University of...

Use Strategic Marketing Tactics to Boost Your Leasing

Use Strategic Marketing Tactics to Boost Your Leasing

How an Austin Property Boosted Leasing 37% in Less Than One Month Acquiring a new property, changing management teams, and getting CapEx improvements underway is enough to take any staff’s attention away from leasing, but that didn’t stop Dobie Twenty21 in Austin,...

Case Study: AXIS 360

Case Study: AXIS 360

It’s Never Too Early to Start Pushing Renewals Residents may have just moved in, but there’s no better time to convince them to stay for another year. Start marketing to your current residents early so you aren’t in trouble down the line. Plus, the best customer you...

Multi-Housing News: Coming of Age: Marketing to Baby Boomers

Multi-Housing News: Coming of Age: Marketing to Baby Boomers

In case you missed it, our own Jamie Matusek was featured on Multi-Housing News discussing marketing housing to the Baby Boomer generation. As Baby Boomers continue flooding the rental pool, they have become a market segment that is increasingly critical to...

Brand Magnetism

Brand Magnetism

Learn About the Benefits of an Exceptional Brand Download the white paper:

SHB: Marketing to Parents of Millennials

SHB: Marketing to Parents of Millennials

In case you missed it, our own Jamie Matusek was recently featured on StudentHousingBusiness.com discussing marketing to the parents of millennials. There has been a lot of information published on how to effectively market to millennials. Ultimately, millennials want...

Catalyst Wins W3 Award for Creative Excellence

Catalyst Wins W3 Award for Creative Excellence

Marketing Agency Honored for Innovation, Success in Reaching Millennials AUSTIN, TX: Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, was honored at the 11th Annual W3 Awards. Catalyst was recognized with a...

Catalyst Awarded Contract with The Franklin Johnston Group

Catalyst Awarded Contract with The Franklin Johnston Group

Marketing Firm Chosen for Multifamily Expertise, One-Stop-Shop Communications AUSTIN, TX, Oct. 4, 2016 — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that multifamily development and management firm...

We’ve joined the Campus Advantage team!

We’ve joined the Campus Advantage team!

We’re so excited about all of the amazing benefits that you’ll get by being at a Campus Advantage property. You’ll get to take part in our new Students First® residence life program where you can attend community events, career workshops, and much more.

MFE: Reaching Millennials Through Integrated Marketing

MFE: Reaching Millennials Through Integrated Marketing

Selling a sense of community to young renters requires a coordinated call to action. As millennials continue to drive the rental market, Gen Z is poised to rally the market fresh on their heels. And as younger renters continue to flood the rental pool, marketing...

Catalyst Marketing Tactics

Catalyst Marketing Tactics

At Catalyst, we know the importance of reaching your target audience — millennials. There are a few easy things you can start doing today to make sure your marketing efforts are speaking to this audience in a way that will actually drive leads to your door. Contact...

Get Valuable Insight with Resident Surveys

Get Valuable Insight with Resident Surveys

There are a few key times throughout the year when you should touch base with residents and find out where you can improve, but did you know that one of those is before they even move in? At Catalyst, we recommend surveying your residents at least three times...

Catalyst Nominated for German Design Award

Catalyst Nominated for German Design Award

Marketing Agency’s Rebranding Efforts Garner International Attention AUSTIN, TX: Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was announced as a 2017 German Design Award Nominee for Corporate Design. The firm was...

Catalyst Wins 2016 Communicator Awards

Catalyst Wins 2016 Communicator Awards

Marketing Agency Recognized for Effectiveness, Creativity in Reaching Millennials AUSTIN, TX:  Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was honored at the 22nd Annual Communicator Awards. Catalyst was...

Catalyst’s Cyber Monday and Renewal Campaigns Win Big

Catalyst’s Cyber Monday and Renewal Campaigns Win Big

Each year, Catalyst creates portfolio-wide campaigns for key time periods — in this case, the kickoff of renewal season on October 1 and a fall campaign. These campaigns have gotten bigger and bigger every year, but one thing is for sure — the hard work is paying off....

How Material Design and UX Can Improve Online Leasing

How Material Design and UX Can Improve Online Leasing

What Is Material Design?  Material is a form of design that many marketers have begun to embrace in recent years because of its simplicity and effectiveness. The design uses specific tactics that help users understand content better through rules that imitate the...

How to Prepare for Paid Online Advertising

How to Prepare for Paid Online Advertising

At Catalyst, we offer many digital advertising services for our properties on various platforms, including Google, Facebook, and Instagram. While all services are effective in their own way, they all require different tactics with one common purpose: Generate leases....

Austin Marketing Firm’s Video Wins Big at IACs

Austin Marketing Firm’s Video Wins Big at IACs

Catalyst’s Cyber Monday Campaign Boosts Leasing Numbers AUSTIN, Texas (March 29, 2016) — Austin-based marketing firm Catalyst has been awarded the Web Marketing Association’s Best Real Estate Integrated Ad Campaign as part of its Internet Advertising Competition for...

Essential SEO Tactics for Local Businesses

Essential SEO Tactics for Local Businesses

At Catalyst, we’ve worked on search engine optimization (SEO) for over 40 different properties across several U.S. markets. While each property and market has their own unique SEO strategies, we’ve been able to narrow down a number of tactics that can have a dramatic...

GlobeStreet: Creating A Powerful Brand In Student Housing

GlobeStreet: Creating A Powerful Brand In Student Housing

In case you missed it, our own Jamie Matusek and Christy McFerren were featured on GlobeSt.com in an article about their presentation on Brand Magnetism: Creating a Powerful Brand in Student Housing at the 2016 NAA Student Housing Conference & Exposition....

Case Study: The Knox

Case Study: The Knox

Branding, Logo Development, Web Design

Catalyst was engaged to establish a brand and marketing materials for The Knox, a new development in Knoxville, TN. After developing a name, logo, and marketing materials, Catalyst worked with the on-site team to collect 665 initial leads through social media, ad placements, email campaigns, and other marketing tactics. The property has continually surpassed leasing goals, including being 27.49% pre-leased as of December 4 — a huge leap from their goal of 10% by the end of 2015.

Case Study: Republic at Sam Houston

Case Study: Republic at Sam Houston

Rebranding, Logo Development, Traditional Advertising, Web Design, Social Media, Email

Upon acquisition of a property in Huntsville, TX, Catalyst was engaged to rename and rebrand University House Lake Road. Drawing upon cultural history and university demographics, Catalyst renamed the property, developed marketing materials, and launched a reveal party to introduce the brand in the market. The party resulted in 14 signed leases and 11 applications — a huge success for the typically late-leasing market. Since the grand reopening, the effective rental rate has increased 3% from $504 to $519, and the pro forma effective rate increased to $514.

Case Study: 2015 Renewal Campaign

Case Study: 2015 Renewal Campaign

Campaign, Video, Email, Social Media, Traditional Advertising

Catalyst created a campaign to encourage residents at 30 properties across the U.S. to renew their leases. Using print pieces, videos, emails, and social media, the campaign resulted in the top performing property receiving more than 200 renewal requests. Emails were sent to 28,531 unique recipients with an open rate of 59% and a click-through rate of 9.9%. These results both exceeded the industry average open rate of 21.83% and click-through rate of 2.1%. The portfolio saw an increase of 296 leases (+124%) over the previous year and is well ahead of their budgeted leasing goals.

Case Study: Far Eastern Federation University

Case Study: Far Eastern Federation University

Branding, Logo, Campaign, Interior Design, Mascot Creation

While developing a world-renowned university, FEFU contracted Campus Advantage-Russia and Catalyst to shape a brand that would attract students from around the globe. Catalyst provided a cohesive brand and message for the university, created a mascot symbol, logo, and various print collateral. Pieces produced for an RA recruitment campaign resulted in more than 200 applications and 36 RAs selected, and an open-air concert celebration campaign brought out more than 25,000 students. Finally, Catalyst garnered several media mentions for the university to set an example for future higher learning institutions.

Case Study: Cyber Monday 2015

Case Study: Cyber Monday 2015

Campaign, Video, Email, Social Media, Traditional Advertising

Catalyst created a campaign for Cyber Monday to promote one day for students to sign leases and receive special discounts and giveaways. Catalyst created a video that featured all participating properties, social media graphics, landing pages, emails, posters, and flyers for the event. A total of 780 leases were signed over the course of the campaign, leading to an average cost per lease of $44.87 for the portfolio. This put the portfolio 40% ahead in renewed leases from the previous year, and 76% ahead in new leases.

Case Study: West Virginia University

Case Study: West Virginia University

Branding, Logo, Social Media, PR

Catalyst was engaged by West Virginia University to assist in marketing and leasing efforts for three on-campus apartment communities that are part of a public-private partnership. Over the course of the engagement, Catalyst identified individual audiences for each property and equipped the WVU housing marketing team with a strategic framework and examples of tried-and-true tactics that will enable the team to position their properties and tailor their messaging to each target demographic.

Case Study: Cyber Monday 2014

Case Study: Cyber Monday 2014

Campaign, Email, Social Media, Web Design

To drive new leases and renewals across the portfolio on one day, Catalyst created a Cyber Monday campaign to target properties in 20 different marketplaces. The campaign employed a retro-computer theme and resulted in 643 inquiries submitted on landing pages and overall increased website traffic. Across the portfolio, 401 residents renewed their leases, and an additional 108 new leases were signed for the 2015–16 academic year. This put the properties 233 leases ahead of where they were during the same time period the previous year.

Case Study: The District on Kernan

Case Study: The District on Kernan

Campaign, SEO, SEM, Social Media, Email, Reputation

Due to problems driving traffic to the property, they were not able to exceed 81.32% occupancy, and engaged Catalyst to help achieve 90% occupancy. Catalyst implemented a blended digital campaign including SEO, online advertising, social media marketing, email marketing, and reputation management. This campaign led to an increase in online traffic of 46%. By combining the property’s traditional marketing strategy with Catalyst’s blended campaign, the property was able to achieve 91.48% occupancy — exceeding their budgeted occupancy for the first time.

Case Study: Tobin Lofts

Case Study: Tobin Lofts

Messaging, Web Design

Tobin Lofts needed to establish two separate identities for two phases of their community with distinct audiences. Due to budget constraints, the property could not develop a second website but needed to separate markets to the satisfaction of owners and the financial funding institution. Catalyst amended the existing site to differentiate audiences and established two distinct identities — Tobin Lofts Midtown and Tobin Lofts at San Antonio College. The property leased to 100% occupancy, overcoming the delay in construction and the difficulties presented by the original website.

Case Study: The Avenue

Case Study: The Avenue

Messaging, Reputation Management, SEO, SEM, Traditional Advertising

The Avenue faced challenges achieving leasing occupancy due to prospects perceiving the modern property as being out of their budget based on marketing materials viewed both traditionally and online. This led to decreased online traffic to the website and physical traffic to the leasing office. In an effort to combat the pricing perception and capture audience attention, digital and traditional marketing collateral were employed. This, combined with a new tagline, led to an increase in traffic of 52.42%, and the property was able to reach a total occupancy of 99.7% — exceeding their budgeted occupancy by 4.5%.

Case Study: The Marq

Case Study: The Marq

Rebranding, Logo, Web Design, Traditional Advertising

2040 Lofts, a newly acquired property, was negatively associated as the “international house” among Marquette University students. Catalyst worked with the ownership team and property staff to rebrand the property and implement upgrades to reposition the property in the marketplace. Catalyst promoted a VIP party to introduce The Marq to the market, which resulted in 250 people attending, 51 signed leases, and another 87 leases pending at the end of the event. Within weeks, the property’s pre-lease rate was 13% higher than the same period for the previous year.

How to Close the Leads Your Marketing Brings In

How to Close the Leads Your Marketing Brings In

Your street team has been handing out flyers, you’ve launched numerous campaigns, and you’re seeing people come through the doors every day. But for some reason, you aren’t actually signing leases. So what’s going on? How can you make sure you’re closing the leads...

Brand Magnetism: NAA Student Housing Conference & Exposition Talk

Brand Magnetism: NAA Student Housing Conference & Exposition Talk

Discover how branding should permeate the entire property project to get you the leasing results you’re after! Join us this Thursday @ 3 p.m. EST for a sneak peek into our NAA Student Housing Conference & Exposition Talk, Brand Magnetism: How to create powerful...

The University Marketer’s Guide to a Student Lifecycle

The University Marketer’s Guide to a Student Lifecycle

VIEW FLIPBOOK In the student housing industry, there is a very cyclical calendar for marketing efforts with move-in happening every August, renewals starting a few months after, and the spring semester being reserved for targeting prospects. Although this calendar...

How to Think Outside the Box for Your Next Corporate Campaign

How to Think Outside the Box for Your Next Corporate Campaign

The holidays are coming up, and you need to put together a campaign that will work for your entire portfolio without breaking your budget and missing your deadline. How do you incorporate so many properties into a campaign? Where do you draw the line in personalizing every piece? At Catalyst, we have been working on a portfolio-wide Cyber Monday campaign that was able to do that with a little outside-the-box thinking and by going back to the basics.

Top 5 Things to Consider When Hosting a Website

Top 5 Things to Consider When Hosting a Website

In today’s digital world, your website is more than just an outlet for information — it’s your storefront, your brand’s reputation, and oftentimes it’s the first impression people will get when they encounter your brand. With that in mind, if you are looking for a website solution and aren’t already a hugely technical-savvy person, how do you know that you’re getting what you pay for? We’ve put together a few tips for you to keep in mind when it comes to your brand’s website.

Social Media Faux Pas for Student Housing Managers and Communities

Social Media Faux Pas for Student Housing Managers and Communities

Guest blog by Places4Students.com Let’s rewind a decade to the beginning of 2005: Blockbuster was still in its prime. Facebook was still called “the Facebook”, membership was exclusive to select colleges and universities in the United States and Canada, and it boasted...

Creating the Perfect User Experience for Apartment Websites

Creating the Perfect User Experience for Apartment Websites

Every person on the web has encountered the same issue a million times before — you go to a website to learn more, but only get hit with more confusion than when you started. For apartments, this crucial moment can mean the difference between a lease and a competitor...

Is Your Workplace a Worthplace?

Is Your Workplace a Worthplace?

Think about it — most of us spend nearly a quarter of our lives at work, and that’s if we’re lucky enough not to work overtime and holidays. That’s a lot of time to go anywhere, much less somewhere you aren’t happy, which is why it’s important that your work...

Part 3: Win the Competition Against Off Campus Housing

Part 3: Win the Competition Against Off Campus Housing

VIEW FLIPBOOK Students have gotten settled and are adapting to their new lives living on campus, but that doesn’t mean you can kick back and relax. Freshman year is a crucial time to make sure your promoting the positives of living on campus and ramping up your...