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News and Resources

Incorporating Branding Into Your Property

Incorporating Branding Into Your Property

Once upon a time, the only branding elements needed for a property were a sign by the road, a logo over the door, and a flyer in their prospects’ hands. But times have changed. Nowadays, your brand needs to be everywhere, while also feeling seamless and natural....

Sales and Marketing Synergy: How Can It Be Achieved?

Sales and Marketing Synergy: How Can It Be Achieved?

If you’ve ever received relationship advice, you’ve probably heard that both parties should be together for the right reasons, and that they need to function as a team to work toward their goals. Sound familiar? But this advice doesn’t just apply to the world of...

What Website Data Tells Us About International Students

What Website Data Tells Us About International Students

International students can be a source of pride for universities, showing diversity and an inclusive worldview. This mindset has spawned the birth of extensive and highly targeted university programs catering specifically to students from overseas. Using this...

Report: How Students Search for Housing

Report: How Students Search for Housing

Report: How Students Search for Housing You may have a rough idea of where students look before they visit and lease with your community. You theorize that students initially check social networking, Google, and review sites. Perhaps they also talk with friends about...

What’s in a Name: Creating Identities That Resonate

What’s in a Name: Creating Identities That Resonate

It happens to all of us. You’re introduced to someone new, only to get their name wrong moments later (or worse, have to ask again because you’ve forgotten it completely). It may seem like only a name, but to that person, it’s their entire identity — a summation of...

Case Study: The Verge Rebrand and Reveal

Case Study: The Verge Rebrand and Reveal

The Verge Rebrand and Reveal The Challenge In March 2016, Campus Advantage acquired The Edge, a student housing development in Orlando, FL. Campus Advantage immediately implemented a value-add strategy to reposition the asset as a luxury student housing community,...

Help Residents Choose Their Home with a Simple Quiz

Help Residents Choose Their Home with a Simple Quiz

In early 2017, Campus Advantage took over management of four properties in Baton Rouge, Louisiana. Multiple properties sharing a market can pose a challenge because the same students tour each. Ultimately, the properties compete with each other while also functioning...

Five Great Ways to Add Some Excitement to Your Email Campaigns!

Five Great Ways to Add Some Excitement to Your Email Campaigns!

When creating email campaigns, it’s important to quickly capture the attention of your audience. You only have about eight seconds before your recipients take action on your email campaign, whether that’s deleting your message or clicking on a call-to-action button...

Case Study: The Highlands

Case Study: The Highlands

The Highlands The Challenge Campus Advantage purchased The Highlands, a 732-bed property in Reno, Nevada in 2015. At the time of the acquisition, there were not many properties in the Reno market. The Highlands identified needed improvements as part of their growth...

Catalyst President to Present at NMHC Student Housing Conference

Catalyst President to Present at NMHC Student Housing Conference

Jamie Matusek to Lead Panel Session, “Brand New: Marketing Strategies for Rebrands and Acquisitions”, at the 15th Annual Conference AUSTIN, TEXAS (September 21, 2017) — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing,...

Catalyst Granted Contract with 29th Street Capital

Catalyst Granted Contract with 29th Street Capital

Full-Service Marketing Firm Chosen for Branding, Student Housing Expertise AUSTIN, TX (September 13, 2017): Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has been awarded a contract with 29th Street Capital to...

How to Create Effective Social Media Ads

How to Create Effective Social Media Ads

Creating an engaging ad on social media can be tricky. While you want your ad to stand out from the rest, there’s a fine line between eye catching and over the top. Through my own experience as a graphic designer, and as someone searching in the market for an...

Catalyst Awarded Marketing Contract by The Franklin Johnston Group

Catalyst Awarded Marketing Contract by The Franklin Johnston Group

Full-Service Agency to Rebrand Two Virginia Multihousing Properties AUSTIN, TX (September 15, 2017): Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that multifamily development and management firm, The...

3 Easy Video Ideas for Apartment Communities

3 Easy Video Ideas for Apartment Communities

Online videos are one of the best ways to stand out on social media and engage with your followers. We live in a visual world where video content is king. YouTube is one of the most popular websites on the internet, with over 1 billion users generating billions...

Catalyst Leadership to Present at The Annual Gathering of Games

Catalyst Leadership to Present at The Annual Gathering of Games

Jamie Matusek and Christy McFerren will Share How Open-Book Management was Instrumental in Employee Engagement, Business Success AUSTIN, TEXAS (August 30, 2017) -- Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing,...

Bringing Promotion to the Party

Bringing Promotion to the Party

Are you struggling to come up with new ideas to get prospects through the door? Have you hosted event after event at your property, but they just seem to lack attendance or engagement? Have you thought to yourself, “What’s the point in spending money on an event if...

MHN: Student Housing Coming to University of Montana

MHN: Student Housing Coming to University of Montana

In case you missed it, Catalyst was recently featured in Multi-Housing News for its partnership with Farran Realty Partners and Campus Advantage. "Catalyst will manage the brand development. 'We couldn’t be more excited about the opportunity to partner with Campus...

Catalyst Inks Partnership with STL CityWide’s Tribeca

Catalyst Inks Partnership with STL CityWide’s Tribeca

Marketing Agency Chosen to Launch Tribeca, a Multifamily Development in St. Louis AUSTIN, TX (August 17, 2017): Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has been awarded a contract with STL CityWide to...

Catalyst Wins Contract with Farran Realty Partners

Catalyst Wins Contract with Farran Realty Partners

Agency to Manage Marketing, PR for Missoula’s First Off-Campus Student Housing Development AUSTIN, TX (August 9, 2017): Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has been awarded a contract with private...

The New Faces of Multifamily Housing

The New Faces of Multifamily Housing

Over the past few months, Catalyst has helped several multifamily properties and developments establish new brand identities. This gave us the chance to gain more experience in the multifamily market, and our vast knowledge of marketing to millennials has proven to...

Connect Media: 488-Bed Property Under New Management

Connect Media: 488-Bed Property Under New Management

In case you missed it, Catalyst was recently featured in Connect Media for its partnership with Campus Advantage. "Campus Advantage plans to incorporate new programs as part of its program. The company also will partner with Catalyst, an Austin-based marketing agency,...

Catalyst Branding Case Study: Saban 19

Catalyst Branding Case Study: Saban 19

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MHN: Campus Advantage Adds 2 in MO

MHN: Campus Advantage Adds 2 in MO

In case you missed it, Catalyst was recently featured in Multi-Housing News for its partnership with Campus Advantage to acquire The Lyfe and The Row. "The company also partnered with Catalyst to create new marketing strategies for the properties, including new...

National Real Estate Investor: Star Gazing

National Real Estate Investor: Star Gazing

In case you missed it, Catalyst was recently featured in National Real Estate Investor for its work with Dobie Twenty21. "In the one-shot-only world of student housing lease-up, property owner Fowler Property Acquisitions recruited Austin-based agency Catalyst to...

Geofencing vs. Geotargeting: Learn the Difference

Geofencing vs. Geotargeting: Learn the Difference

In the digital marketing industry, many words can often have different meanings. One of the most commonly confused concepts is geos. At Catalyst, we hear the terms geofencing and geotargeting used incorrectly or interchangeably, when, in fact, they are different...

MFE: Expert Insight Into Meeting Students’ High Expectations

MFE: Expert Insight Into Meeting Students’ High Expectations

In case you missed it, Jamie Matusek, President of Catalyst, and Christy McFerren, Senior Director, sat down with Multifamily Executive to discuss the ins and outs of marketing to millennials and how to shift their expectations when graduating students start paying...

Catalyst Honored with 2017 Communicator Awards

Catalyst Honored with 2017 Communicator Awards

Agency Recognized for Innovation, Effectiveness in Integrated Marketing Strategies  AUSTIN, TEXAS (May 25, 2017):  Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was recognized at the 23rd Annual Communicator...

SEO Success Story for a New Development

SEO Success Story for a New Development

The Challenge AXIS 360 was a new student housing property in Buffalo, NY, catering to students at the nearby University at Buffalo. As a new development, the property faced a lack of awareness in the market, particularly in online search. Google searches for keyword...

Did you miss the AIM 2017 Digital Storytelling session?

Did you miss the AIM 2017 Digital Storytelling session?

We want to help you understand how to craft your unique property story using digital media. Before you can begin to craft your story, you need to go back to the basics and understand that it all starts with the customer experience. If you don’t first understand how to...

MFE: Reaching Millennials Through Integrated Marketing

MFE: Reaching Millennials Through Integrated Marketing

In case you missed it, Catalyst President Jamie Matusek was recently featured in Multifamily Executive discussing reaching millennials through integrated marketing campaigns. As millennials continue to drive the rental market, Gen Z is poised to rally the market fresh...

The Future of Apartment Marketing

The Future of Apartment Marketing

How are your marketing efforts standing up to the most prevalent obstacles properties face? Is your property able to withstand a new product in the market, additional competition, resident retention decline, etc.? If not, your marketing strategies are likely missing a...

Referral

We Love Having You as a Client We look forward to many more years of helping you achieve your goals. Now it’s your chance to help us spread the word! If you know someone in multifamily, student housing, residential, commercial, senior living, or another vendor in that...

How Well Do You Know Your Prospects?

How Well Do You Know Your Prospects?

In order to successfully reach your renters, you have to first understand who they are. Not just the demographics, but the ins and outs of who they are and how they live their lives. You have to determine how your property will fit into the flow of their lives and...

Use Digital Storytelling to Improve Your Leasing Efforts

Use Digital Storytelling to Improve Your Leasing Efforts

Catalyst President Jamie Matusek is leading a session along with industry experts Anna Geary and Lori Valenti Webb at the 2017 Apartment Internet Marketing (AIM) Conference. After an informative presentation, attendees will have the opportunity to test their newfound...

MHN: Campus Advantage Sells University of South Florida Asset

MHN: Campus Advantage Sells University of South Florida Asset

In case you missed it, Catalyst was recently featured in Multi-Housing News for its partnership with Campus Advantage in marketing the ON50 property in Tampa, Florida. “The company acquired On50 in 2014 and executed a value-add investment strategy. It addressed...

MHN: Campus Advantage to Manage 2 New TX Student Housing Properties

MHN: Campus Advantage to Manage 2 New TX Student Housing Properties

In case you missed it, Catalyst was recently featured in Multi-Housing News for its partnership with two new Texas student housing developments. “Skyloft, a 22-story property by Johnson Trube & Associates, will house about 677 students at the west campus location...

Total Campus Report

Total Campus Report

In case you missed it, Catalyst was recently featured for its work with Skyloft, a student housing development in Austin, in the Total Campus Report. “Student housing management company Campus Advantage has been selected to manage Skyloft, a 22-story student housing...

Catalyst 10-Year Celebration

Catalyst 10-Year Celebration

Enter Our Giveaway Today to Win a $10,000 Marketing Package! We'll help you get somewhere better. Learn More Learn More Hi, we’re Catalyst, an Austin-based digital marketing and communications agency specializing in student and multifamily housing. This month, we’re...

Is Micro Student Housing the Solution to High Rents?

Is Micro Student Housing the Solution to High Rents?

Guest Blog by Places4Students.com Along with the proliferation of purpose-built student housing, research has shown that the overall price of student housing has been rising. While prices have been consistently rising, the average distance from campus has been...

Catalyst Adds Three Clients to its Multifamily Portfolio

Catalyst Adds Three Clients to its Multifamily Portfolio

Marketing Agency Chosen for its Proven Success, Real Estate Expertise AUSTIN, TX: Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has signed three new clients:  Cityscape Residential, South Texas Capital...

Catalyst Wins Three Davey Awards

Catalyst Wins Three Davey Awards

Marketing Agency Recognized for Creativity in Reaching Millennials AUSTIN, TX:  Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was honored at the 12th annual Davey Awards for the agency’s Dobie Twenty21 Summer...

Popups Causing Google Penalties on Mobile Devices

Popups Causing Google Penalties on Mobile Devices

On January 10, 2017, Google released a penalty for what it calls “mobile interstitials” (i.e., popup-type elements blocking a website’s content on mobile devices). An update on January 10 to the Google Webmaster blog’s press release on the mobile interstitials...

Case Study: How a Property Increased Rankings 279%

Case Study: How a Property Increased Rankings 279%

Case Study: How a Property Increased Rankings 279% The Luxx is one of the top student apartment options for UT-San Antonio students, but it was nowhere near the top of applicable search engine queries. In other words, apartment hunters didn’t even know this...