In order to boost tours and traffic to the property, Catalyst created an integrated campaign in March 2018 for Yacht Harbor Club. The campaign centered on Portland Dining Month, an annual — and highly anticipated — culinary celebration in Portland. Residents were encouraged to refer a friend to tour for a chance to win a three-course dinner for four at the local restaurant of their choice. Prospects were also invited to check out the property for the first time for a chance at the giveaway.
The campaign featured lifestyle imagery of people enjoying meals and socializing together, with complementary colors and a fun text treatment rounding out the visuals. Deliverables included three variations of a half-page flyer, six emails, a prospect landing page, a resident landing page, social graphics, and social ads.