Wilton Tower

Catalyst was contracted by Oak Residential Partners to create a logo for Wilton Tower — a multifamily community undergoing extensive CapEx renovations to reposition its new brand in the Wilton Manors, Florida, market.

To appeal to the younger demographic, the logo style approach was a modern and hip design paired with fun and unique fonts. Color choices included a two-tone approach with a cool pop of pink to lend a funky vibe, which also was a nod to the color palette implemented in the newly renovated building interiors.