Villages at Wake Forest

Catalyst was contracted by NDG Student Living to complete marketing collateral pieces for their student housing community — The Villages at Wake Forest — that targeted the Wake Forest University demographic in Winston-Salem, North Carolina.

Based on the established brand sheet provided by the client, Catalyst created a variety of cohesive deliverables that was more mature in style, yet catered to a young audience by using a complementary mix of vibrant and muted colors, while also adding diagonal lines reflected in their logo. Deliverables included an eight-page brochure, a half-page flyer, a postcard, a refrigerator magnet, and flutter flags.