Tribeca is a new multifamily development in St. Louis’ West End district. Initially looking for a logo refresh, Tribeca has now worked with Catalyst to complete a brand guide, an entirely new custom website, an online brochure, temporary exterior signage, and a multifaceted virtual reality experience. The property is unique to the market with eight floors and high-tech amenities, including a robotic butler named Charley (one of only two properties in the U.S. to offer it), a self-serve beer tap, Luxer One automated package delivery services, in-unit Alexa functionality, Nest thermostats, and more.
The luxurious lifestyle Tribeca offers allowed Catalyst to include refined design elements, such as gold foiling and asymmetric layouts, on both their print and web materials. One of the key features Catalyst incorporated into Tribeca’s boutique-style website is the amenity grid, which includes videos of each amenity that become animated when scrolled over by the user. Catalyst was eager to push the boundaries and create advertising that aligned with the versatility of this unique property.