Catalyst was contracted by Talon Development to help brand and promote The Heights, the firm’s first purpose-built student housing development. Located in Vermillion, South Dakota, and approximately 1,300 feet from the University of South Dakota’s basketball stadium, The Heights opened in fall 2019. The development is considered the first amenity-rich type of development in Vermillion.
Catalyst began by rounding out the property’s initial logo with a full color palette, textures, and stock imagery. To promote The Heights brand in the community, Catalyst used both digital and more traditional media, including a full website, a brochure, a sales sheet, a handout, amenity toolkit videos, a paper system, and social graphics.