Originally Eagles Reserve on South College, The Beacon was acquired by Campus Advantage and, per the sale, needed a new name and brand in the market. In the Auburn market, many competitors have names involving the school mascots (tiger or eagle) in their name, and we wanted to stand out from those properties. The Beacon was chosen as a guiding light for residents to find their path, something that aligns very heavily with the Campus Advantage Students First™ program. To reintroduce the property, Catalyst created a new sales sheet, a brochure, a paper system, social media graphics, a website, and a reveal campaign.