The Ascent

Catalyst was engaged to develop a brand for a new multifamily development in Plainfield, Indiana, set to open in summer 2017. The development, called The Ascent, would be a Class A property with 309 apartment homes ranging from one to three bedrooms.

Catalyst began by creating a logo and brand sheet, then, to begin leasing efforts immediately, developed a website showcasing all of the features at the property and exclusive construction updates. Additionally, Catalyst prepared traditional collateral, such as a sales sheet, a handout, a paper system, social media collateral, and email templates.