Spring Break Campaign
The Spring Break campaign was designed to push for leads/leasing among 19 CASA clients nationwide during the month of February. Residents and/or prospects had the option to either take a tour, sign a lease or renew, or leave a review, which entered them into a giveaway to win $1,000 for spring break.
Deliverables included flyers, stickers, T-shirts, a cover photo and social graphics, emails with a landing page, social ads, display ads, and a large blank check per property to write in the winner’s name. The campaign yielded significant results, producing more than 350 online reviews, 855 keyword text-ins, and 67 form submissions.