Upon being presented with Skyloft’s initial project brief, the Catalyst team presented a variety of logo options that encompassed the modern, innovative feel of the new high-rise development. The final branding features sleek lines, a blue and teal gradient, and bright pops of orange and yellow.
Catalyst created a temporary site to count down the days until the development opens and worked closely with outside vendors to provide top-of-the-line 3-D renderings of the property, as well as virtual tours. Skyloft, slated to open and begin serving students in fall 2018, opened a temporary leasing office and used branded collateral to showcase the property. And by joining a VIP list, students were the first to know of exciting developments at the property.
Creative for Skyloft branding included naming, a tagline, a logo, a brand guide, a paper system, a marketing brochure, a temporary website, a full website, a sales sheet, social media collateral, multiple ad placements, email campaigns, leasing space signage, and more.