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Roca Whitney Ranch

Catalyst was contracted by Oak Residential Partners to create a logo for a newly rebranded multifamily property located in Las Vegas, Nevada, called Roca (formerly known as Hacienda Heights Apartments).

A complementary palette of cool and warm fiery tones was selected — blue, gray, gold, coral, and red — which was inspired by the energetic, vibrant vibes of Vegas (and the heat), as well as the property’s new blue/gray exterior paint color. The font selected is sleek and modern, while the structure of the logo was designed to interlock each element of the Roca name, symbolizing the unity of the community and giving the logo an abstract feel unlike any in the market.