Catalyst was contracted by Farran Realty Partners to help brand ROAM, the firm’s newest development and Missoula, Montana’s first purpose-built, student housing development. Scheduled to open in 2018, ROAM will be located in Missoula’s downtown district and within biking distance from the University of Montana. The development will offer 164 units and feature a fitness center, retail space, a bike/ski tuning room, and outdoor kitchens with fire pits.

Catalyst began by reworking the property’s initial logo and rounding out the branding with warm, nature-inspired colors and textures. To promote the ROAM brand in the community, Catalyst used both digital and more traditional media, including a temporary website, a full website, site signage, a brochure, a sales sheet, a paper system, and social graphics.