Located near San Diego State University, Paseo Place is a housing development for students that offers residents the ultimate living experience with unique amenities and the convenience of campus right at their doorstep.
Catalyst was contracted by Paseo Place to create a brand guide around a logo designed by the client. The color palette was developed from the logo, which set the stage for a bright, fun, summery brand. To complement the palette, a pattern with various geometric shapes and a texture inspired by the foliage of San Diego also was incorporated in the brand. Lifestyle imagery selected for the brand sheet captured the active student population, highlighting surfing, skateboarding, spending time outdoors, etc.