Catalyst was contracted to brand Maifly, a real estate development company whose name is an anagram of “family.” After completing an initial discovery, Catalyst created a modern, three-pillar logo that represented their three core values while also mirroring the letter “m.” From there, a full brand guide was developed with colors, fonts, patterns, and imagery.

In addition to branding the property, Catalyst created a simple one-page website for Maifly, incorporating their new brand look and feel, and organizing new messaging and important information into the relevant sections.