Luna Pointe

Waypoint at Hampton — a multifamily property in Hampton, Virginia — changed management and, as a result, needed to update their name and branding. Catalyst performed market research to come up with a new name for the property. Because this property serves as a home base to several employees of the NASA Langley Research Center, the name Luna Pointe was a natural fit. Catalyst developed a logo, a brand guide, and traditional marketing collateral, including a brochure, a paper system, and social media graphics. The overall brand was designed to have a classic feel with a nod to the namesake. Combined with a fun color scheme of navy, teal, and lime, this property is out of this world.