Arlington Capital Austin was in need of building a digital brand identity to increase online presence for their student apartment community — Lone Star Lofts — located in Austin, Texas. The target demographic was specifically freshman and sophomore students at the University of Texas who were looking for affordable residential options in the highly sought-after area of West Campus.
ACA contracted Catalyst for an essentials brand package, which included website development. Inspired by the existing logo provided by the client, Catalyst created brand elements to incorporate throughout the website design. To capture the uniqueness of the community, bright colors combined with a triangle/stripes pattern overlaid lifestyle imagery that personified the young and fun student demographic.