Ivy Ridge

Catalyst was contracted by Maifly Development to brand Ivy Ridge, a boutique townhome community in Ithaca, New York. The property was geared toward upperclassmen and needed a brand presence to match.

A custom logo was designed using Ivy Ridge’s initials in a monogram format in an upscale navy and gold color scheme. Once the branding was established, a templated website was designed that incorporated property branding and renderings as well as several lifestyle images catering to their target audience.