Portfolio

Cyber Monday 2018

For Campus Advantage’s 2018 Cyber Monday campaign, Catalyst created a retro video game theme centered on the headline, “Level Up in 2019!” The campaign, which utilized pixelated text and graphics, bright colors, and nostalgic arcade imagery, was used to market student housing properties to students (18- to 24-year-olds) in over 30 markets around the United States. The theme was a big hit among residents and parents alike, and was universal enough to be used by all properties within the portfolio.

In addition to theme development, Catalyst also created a video, various social media graphics, paid ads, emails and interactive landing pages, website pop-ups, thank you cards, posters, and flyers to allow each property to tease Cyber Monday specials leading up to November 26 (Cyber Monday).