Catalyst was contracted by Indio Management to design a temporary website for Cityscape Arts — a 56-apartment/15-studio multifamily community under construction in Fort Worth, Texas. The name of the development is a nod to the location being on the edge of the downtown district nestled among art shops, thus giving future residents beautiful cityscape views.
Given the client came to Catalyst with a preexisting name and brand, the goal of the project was to develop a site that incorporated the branding and served as an informational hub. New lifestyle imagery was recommended by Catalyst to further supplement the brand, and the verbiage used created an invitation to “discover the art of living” for the targeted demographic interested in “a lifestyle of curated, super-cool living.”
Inspired by the multicolored square pattern in the logo, Catalyst interwove this element throughout the temporary site, which also featured a form allowing staff to collect leads and interest from prospects while the development was still under construction.