LYSTN Podcast Episode 2: Let’s Start Building A Brand

What is branding?

Branding is a gray area for most. While it does include the visual elements of a logo and website, there’s a lot more to it than just a fun font. To answer this ongoing question, we brought in our designers, Lauren Goodman and Kendra Kennedy. They’ll explain why a brand is more than just a cool logo, how we use research to shape our branding projects, and what actually goes into their designs. Did you know a brand is like a personality, a promise, and a constant advertisement all in one? Listen to this latest episode to get the full scoop from Lauren and Kendra.

Get Some Ideas

In this episode, we talk about rebranding The Marq and The Knox. Download these case studies for some extra branding tips.

Get The Knox Case Study here.

Get The Marq Case Study here.


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