Catalyst VP to Present at Student Housing Conference

Jamie Matusek to Share Marketing Tips and Trends for National Apartment Association Industry Event

AUSTIN, TEXAS (Feb. 10, 2017) — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that Vice President Jamie Matusek will present at the National Apartment Association (NAA) Student Housing Conference and Exposition that will take place in Chicago, Feb. 14-15, 2017.  The NAA Exposition brings together the student housing industry’s top management professionals and supplier partners to network, share ideas and showcase the latest products and services.

With the conference focusing on “The Next Level in Student Housing,” Matusek will participate in two panel discussions: “Seeking Professional Help: Leasing Success Stories for Markets of All Sizes” and “Big Ideas for Not-So-Big Schools.”  Catalyst case studies will be presented in support of the groundbreaking work the company has done in reinventing how student housing developments market and the direct impact it’s had on client’s bottom lines.

“It is exciting to join the panel discussions at the NAA Student Housing Conference and Expo,” said Jamie Matusek, Vice President at Catalyst.  “With the significant growth in the number of millennial renters over the past six years, developing marketing campaigns that reach them where they are has become increasingly critical to overall leasing and renewal success.  Catalyst has developed effective and integrated, content-driven marketing campaigns that leverage traditional tactics, along with technology to form the secret sauce that works for clients in all markets, of all sizes.”

All of the NAA Student Housing Conference educational sessions are tailored to the student housing market and cover topics on reducing costs, improving efficiency and increasing performance. The speaker presentations are facilitated by both industry experts and apartment housing professionals who have faced similar challenges.


About Catalyst

Catalyst is an award winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and Millennial communications strategies.  Visit to learn more.


About NAA

National Apartment Association (NAA), America’s leading voice for the apartment housing industry, provides its members with the best range of strategic, educational, operational, networking and advocacy resources they need to learn, to lead and to succeed. As a federation of nearly 170 state and local affiliates, NAA encompasses over 76,000 members representing more than 8.7 million apartment homes throughout the United States and Canada. NAA’s purpose is to enable every single one of its members to fulfill his or her professional goals with great competence, speed and the highest standards of ethics. NAA is A Trusted Partner, A Valued Connector, A Powerful Advocate, and A Marketing Leader to serve areas in the apartment housing industry. NAA thanks its strategic partners The Home Depot, RealPage Inc., and Yardi. To learn more, visit

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