Catalyst Rocks!

At the end of May, our company had a meeting where everyone had an opportunity to weigh in on the future of Catalyst. We prepared our goals, looked at our key performance indicators, and, as a team, discussed what we would like to see happen in the next quarter, the next year, and the next five years. We asked ourselves, what do we need to do to be successful? Over a day and a half of meetings, we were able to grow as a team and methodically outline what the future holds for Catalyst.

Our first day started with an overview of our core values and beliefs—did these still hold true for our company? Was our purpose the same as it was the last time we went through this process? By talking through our values and our purpose, we were able to establish a handful of key actions that need to take place for our purpose to remain in place and for us to reach our biggest goal: to be the marketing solution that fills 1 million beds per year. We started out with the big picture so that everyone in the room knew exactly where we are heading and could then narrow that down and focus on the steps necessary to get there.

At the end of the day and a half of strategic planning, we all walked away knowing what we need to do on a daily, weekly, monthly, and quarterly basis to meet our goals and eventually get to that big, hairy audacious goal (BHAG) of 1 million beds per year. We remind ourselves and each other of these daily goals both through “rock” meetings and with our quarterly theme: “Start your engines.”

Catalyst Rocks image

To stay on track, our daily “rocks”—the one big thing we each have to do that day so that everything else can fall into place—are communicated to one another so that we each are held accountable for what we need to do. As a further reminder, we have fully embraced our theme to get everyone in the spirit for this quarter’s prize: a day of racing fun when we meet our goals. Below is an example of how we’ve gotten everyone in on the fun, from decorating our office to everyone inventing their own racing character.

How do you determine goals for the future in your workplace and keep everyone enthusiastic? Do you have strategic planning sessions where everyone can become involved in the process? We would love to hear how your team plans for the future.

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Brianna McKinney

Bloom Communications

Office: 512-535-5066

[email protected]