Catalyst President to Lead Integrated Marketing Session at Multifamily Housing Event

Jamie Matusek to Share Digital Media Strategy for Customer Attraction, Retention at AIM 2017

AUSTIN, TEXAS (May 3, 2017) — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that its President, Jamie Matusek, will present at the Apartment Internet Marketing Conference (AIM) 2017 taking place May 8-10, 2017 in Huntington Beach, California.  Exclusively for executives who own and operate multifamily communities, the event provides intensive learning sessions, debates, Ted Talk format presentations, contests, structured networking opportunities, small roundtables, and brainstorming focused on digital and in-home technologies.

In the world of customer attraction, virality is the winner. Reviews, property photos, text, pricing, awards, design, signage, amenities, and sales all tell a story – whether intentional or not.  In the session titled, “Digital Storytelling,” Matusek, along with Lori Valenti Webb, Director of Marketing at Wood Residential Services and Anna Geary, Founder of Show My Property TV, will present far-reaching ideas about how to shape and improve the story renters create from data deluge.  They will also help attendees understand how to create consistent story arcs that can be replicated on YouTube, property websites, Search Engine Marketing (SEM) ads, Instagram, Facebook and through other digital and social media.

“As a marketing leader for student and multifamily housing, it is always energizing to share knowledge and expertise with industry leaders, particularly since digital media campaigns are proven effective in customer attraction and retention,” said Matusek.  “It is my hope that attendees will walk away with actionable information they can apply in their own multifamily communities, and a greater understanding of the significance of digital storytelling in an overall integrated marketing campaign.”

Matusek, a thought leader in the student and multifamily housing space, has shared her marketing vision and proven success in strategic marketing campaigns at other industry events including the National Apartment Association’s Student Housing Conference and the National Multifamily Housing Council’s OPTECH Conference and Exposition.  In addition, she has been a contributor to Student Housing Business, Multifamily Executive, and MultiHousing News.

About Catalyst

Catalyst is an award winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and Millennial communications strategies.  Visit to learn more.


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