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Case Study: AXIS 360

Case Study: AXIS 360

It’s Never Too Early to Start Pushing Renewals Residents may have just moved in, but there’s no better time to convince them to stay for another year. Start marketing to your current residents early so you aren’t in trouble down the line. Plus, the best customer you...

Multi-Housing News: Coming of Age: Marketing to Baby Boomers

Multi-Housing News: Coming of Age: Marketing to Baby Boomers

In case you missed it, our own Jamie Matusek was featured on Multi-Housing News discussing marketing housing to the Baby Boomer generation. As Baby Boomers continue flooding the rental pool, they have become a market segment that is increasingly critical to overall...

Brand Magnetism

Brand Magnetism

Learn About the Benefits of an Exceptional Brand Download the white...

SHB: Marketing to Parents of Millennials

SHB: Marketing to Parents of Millennials

In case you missed it, our own Jamie Matusek was recently featured on StudentHousingBusiness.com discussing marketing to the parents of millennials. There has been a lot of information published on how to effectively market to millennials. Ultimately, millennials want...

Catalyst Wins W3 Award for Creative Excellence

Catalyst Wins W3 Award for Creative Excellence

Marketing Agency Honored for Innovation, Success in Reaching Millennials AUSTIN, TX: Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, was honored at the 11th Annual W3 Awards. Catalyst was recognized with a...

Catalyst Awarded Contract with The Franklin Johnston Group

Catalyst Awarded Contract with The Franklin Johnston Group

Marketing Firm Chosen for Multifamily Expertise, One-Stop-Shop Communications AUSTIN, TX, Oct. 4, 2016 — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that multifamily development and management firm...

MFE: Reaching Millennials Through Integrated Marketing

MFE: Reaching Millennials Through Integrated Marketing

Selling a sense of community to young renters requires a coordinated call to action. As millennials continue to drive the rental market, Gen Z is poised to rally the market fresh on their heels. And as younger renters continue to flood the rental pool, marketing...

Catalyst Marketing Tactics

Catalyst Marketing Tactics

At Catalyst, we know the importance of reaching your target audience — millennials. There are a few easy things you can start doing today to make sure your marketing efforts are speaking to this audience in a way that will actually drive leads to your door. Contact...

Get Valuable Insight with Resident Surveys

Get Valuable Insight with Resident Surveys

There are a few key times throughout the year when you should touch base with residents and find out where you can improve, but did you know that one of those is before they even move in? At Catalyst, we recommend surveying your residents at least three times...

Catalyst Nominated for German Design Award

Catalyst Nominated for German Design Award

Marketing Agency’s Rebranding Efforts Garner International Attention AUSTIN, TX: Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was announced as a 2017 German Design Award Nominee for Corporate Design. The firm was...

Catalyst Wins 2016 Communicator Awards

Catalyst Wins 2016 Communicator Awards

Marketing Agency Recognized for Effectiveness, Creativity in Reaching Millennials AUSTIN, TX:  Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was honored at the 22nd Annual Communicator Awards. Catalyst was recognized...

Catalyst’s Cyber Monday and Renewal Campaigns Win Big

Catalyst’s Cyber Monday and Renewal Campaigns Win Big

Each year, Catalyst creates portfolio-wide campaigns for key time periods — in this case, the kickoff of renewal season on October 1 and a fall campaign. These campaigns have gotten bigger and bigger every year, but one thing is for sure — the hard work is paying off....

How Material Design and UX Can Improve Online Leasing

How Material Design and UX Can Improve Online Leasing

What Is Material Design?  Material is a form of design that many marketers have begun to embrace in recent years because of its simplicity and effectiveness. The design uses specific tactics that help users understand content better through rules that imitate the...

How to Prepare for Paid Online Advertising

How to Prepare for Paid Online Advertising

At Catalyst, we offer many digital advertising services for our properties on various platforms, including Google, Facebook, and Instagram. While all services are effective in their own way, they all require different tactics with one common purpose: Generate leases....

Austin Marketing Firm’s Video Wins Big at IACs

Austin Marketing Firm’s Video Wins Big at IACs

Catalyst’s Cyber Monday Campaign Boosts Leasing Numbers AUSTIN, Texas (March 29, 2016) — Austin-based marketing firm Catalyst has been awarded the Web Marketing Association’s Best Real Estate Integrated Ad Campaign as part of its Internet Advertising Competition for...

Essential SEO Tactics for Local Businesses

Essential SEO Tactics for Local Businesses

At Catalyst, we’ve worked on search engine optimization (SEO) for over 40 different properties across several U.S. markets. While each property and market has their own unique SEO strategies, we’ve been able to narrow down a number of tactics that can have a dramatic...

GlobeStreet: Creating A Powerful Brand In Student Housing

GlobeStreet: Creating A Powerful Brand In Student Housing

In case you missed it, our own Jamie Matusek and Christy McFerren were featured on GlobeSt.com in an article about their presentation on Brand Magnetism: Creating a Powerful Brand in Student Housing at the 2016 NAA Student Housing Conference & Exposition....

Case Study: The Knox

Case Study: The Knox

Branding, Logo Development, Web Design

Catalyst was engaged to establish a brand and marketing materials for The Knox, a new development in Knoxville, TN. After developing a name, logo, and marketing materials, Catalyst worked with the on-site team to collect 665 initial leads through social media, ad placements, email campaigns, and other marketing tactics. The property has continually surpassed leasing goals, including being 27.49% pre-leased as of December 4 — a huge leap from their goal of 10% by the end of 2015.

Case Study: Republic at Sam Houston

Case Study: Republic at Sam Houston

Rebranding, Logo Development, Traditional Advertising, Web Design, Social Media, Email

Upon acquisition of a property in Huntsville, TX, Catalyst was engaged to rename and rebrand University House Lake Road. Drawing upon cultural history and university demographics, Catalyst renamed the property, developed marketing materials, and launched a reveal party to introduce the brand in the market. The party resulted in 14 signed leases and 11 applications — a huge success for the typically late-leasing market. Since the grand reopening, the effective rental rate has increased 3% from $504 to $519, and the pro forma effective rate increased to $514.

Case Study: 2015 Renewal Campaign

Case Study: 2015 Renewal Campaign

Campaign, Video, Email, Social Media, Traditional Advertising

Catalyst created a campaign to encourage residents at 30 properties across the U.S. to renew their leases. Using print pieces, videos, emails, and social media, the campaign resulted in the top performing property receiving more than 200 renewal requests. Emails were sent to 28,531 unique recipients with an open rate of 59% and a click-through rate of 9.9%. These results both exceeded the industry average open rate of 21.83% and click-through rate of 2.1%. The portfolio saw an increase of 296 leases (+124%) over the previous year and is well ahead of their budgeted leasing goals.

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