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Is It Time to Rebrand Your Property?

Is It Time to Rebrand Your Property?

A multifamily marketing specialist presents three key reasons to re-evaluate your property’s image. By Jamie Matusek Developers and property owners today understand the importance of their brand in attracting and retaining residents but may not know when...

Reputation Management is…

Reputation Management is…

Reputation management is the forgotten marketing tactic by Jamie Matusek - President, Catalyst Many student housing companies overlook reputation management as a marketing tactic, but it's one of the most powerful marketing tools you have. Prospects are...

Skyloft Case Study

Skyloft Case Study

Case Study: Skyloft The Challenge Johnson Trube & Associates, a full-service real estate development brokerage and consulting firm,partnered with Catalyst to assist in the lease-up of Skyloft, a new 18-story student housing property under development in Austin, Texas....

Catalyst Awarded Marketing Contract  by Stratford Partners

Catalyst Awarded Marketing Contract by Stratford Partners

Austin-Based Agency to Assist in New Image for Portland Luxury Apartment Community AUSTIN, TX (March 30, 2018): Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced that private real estate investment company,...

Why Marketing Efforts Are Useless Without Reputation Management

Why Marketing Efforts Are Useless Without Reputation Management

You’ve done everything right: Optimized your website’s SEO, developed and implemented a social media strategy spanning multiple platforms, published print ads in all the important publications, built and sent strategic emails to targeted audiences, but you don’t seem...

Leadership Diaries: How to Take Charge of Your Day

Leadership Diaries: How to Take Charge of Your Day

We’ve all heard it: Starting your day off without having to rush is the best. But in the hectic landscape of leadership, how do you make that possible — especially if you add kids, pets, long commutes, and trying to squeeze your fitness routine into the mix? I wish...

LYSTN Podcast Episode 6: Let’s Start Building Relationships

LYSTN Podcast Episode 6: Let’s Start Building Relationships

Increase Your Search Rankings with Better Online Ratings Responding to all reviews regardless of the sentiment to help build trust and show transparency is important when you are building relationships with your clients and customers. In addition, having good reviews...

Protect Your Lead/Client Data by Setting up Multiple Endpoints

Protect Your Lead/Client Data by Setting up Multiple Endpoints

It’s 2018, and your online presence is most likely a large portion of your business. Whether you are selling a product and accepting online orders, or offering valuable services and collecting leads, it’s important for your lead data to be safe and easily accessible....

Student Housing Business Nov/Dec 2017 Issue

Student Housing Business Nov/Dec 2017 Issue

In case you missed it, our own President Jamie Matusek was recently featured in the November/December 2017 issue of Student Housing Business discussing the necessity of creating creative and data-informed campaigns to attract student renters. Read the Full Article On...

Catalyst — On the Climb

Catalyst — On the Climb

Catalyst. Merriam-Webster defines it as: A substance that enables a chemical reaction to proceed at a usually faster rate or under different conditions (as at a lower temperature) than otherwise possible An agent that provokes or speeds significant change or action I...

How to Strategically Budget a Digital Campaign

How to Strategically Budget a Digital Campaign

Determining a marketing budget can be frustrating. How do you know if you're investing enough or if you're applying your marketing dollars efficiently? While many marketers hope for a standard formula to determine the effective dollar amount to spend on a platform,...

What Attracts Students Today?

What Attracts Students Today?

The marketing world is changing for the next generation of students — those born after 1995 and labeled as Generation Z. So what attracts them? Gen Z was practically born with smartphones in their hands, so they have high expectations on technology because they rely...

MHN: Please Don’t Go: How to Retain Long-Term Renters

MHN: Please Don’t Go: How to Retain Long-Term Renters

In case you missed it, our own Jamie Matusek was recently featured on Multi-HousingNews.com discussing how to retain long-term renters. "Attracting a new customer is five times more expensive than retaining an existing one. This underlines the importance of delivering...

Why Negative Online Reviews Are Actually a Positive

Why Negative Online Reviews Are Actually a Positive

Few factors are as critical to generating leasing traffic as online reviews. According to a survey by J Turner Research, 78% of students surveyed stated that ratings and reviews had a strong effect on their decision to visit a property, and 73% indicated ratings and...

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