How Well Do You Know Your Prospects?

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In order to successfully reach your renters, you have to first understand who they are. Not just the demographics, but the ins and outs of who they are and how they live their lives. You have to determine how your property will fit into the flow of their lives and lifestyles.

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What We’ll Cover:

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Building a Psychographic Profile

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Examples of a Demographic vs. Psychographic Profile

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Why Psychographics are Important

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