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Innovative Website Shows College Students How Their Lives Would Look Living at One Student Housing Community
Website Marks a New Direction Using Social Media to Personalize Online Experience
Today’s college students are a savvy bunch. It’s no longer enough to simply tell them about a product. They want to see how that product fits within their individual lifestyle....
HOW Design Live + Day One = Great Stuff!
If you love the creative industry, then this is the event for you. Industry leaders like David Barker and Grant McCracken started the event off strong with industry insight on everything from time management to defining your market funnel. I am not usually a notetaker, but I can't help but trying...
Builders To Promote Home Technology Features To Boost Sales
Now that builders see a possible end to the depressed conditions in the housing market, they are looking for ways to differentiate their offerings. Many have seized on home technology as a way to resonate with home buyers. The 10th Annual State of the Builder Technology Market Study from the Consume...
Facebook Key In Student Housing
Catalyst was recently mentioned in a Globe St. article. Check it out here.
Transforming Social Media for the Senior Community
Problem: - Social media is ageist. Factoids: - 95% of 18-31 y/o are online. - 30% of 74+ y/o are online. - Older adult adoption of online has quadrupled since 2008. - 8% of seniors live at home and 27% of them live alone. - They fear moving into a facility...
Big Results on a Small Budget
Be Targeted Don't focus on customers that could use your product or are even likely to use your product. Focus on customers with problems your product can solve. When starting a business, ask your friends and family three people they would recommend that need your product. Somet...
It’s A Minority Report World…And That’s A Good Thing!
Social + Local + Mobile The SXSW schedule defines this world as The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world whe...
Reinforcing a Community thru Facebook
Just about every business in America knows it should have a Facebook page, but few industries are more apt to take advantage of its social features than housing. Since its inception, Facebook has been about mirroring real relationships and communities. People sign up to connect with all their fri...
New Year, Next Chapter
Welcome the snazzy, newly redesigned thelyst.com, and our dynamic new blog The Switch, which gives us a chance to shed some light on the murky world of marketing. While the christening of our new site did not exactly coincide with the new year...
Google the Decision Maker
If I have a question or seek any sort of information that must be available somewhere in the known universe, I turn first to Google. I’m not alone in this. According to comScore, last May Google became ...
Social Media – Marketing with a Friendly Face
Are you a social media marketing skeptic? Most Facebook and Twitter users aren’t. A study from Marketing Charts shows that 66.1% of Twitter users say that twitter feeds from retailers have i...
Retiring the negative perceptions of senior living facilities.
Why is it that the term “assisted living” or “senior housing” strikes dread into the hearts of so many Americans? Possibly because there are some fairly dreadful ones out there that have colored the public’s perception. But that image of senior living is based on stereotype, and is utterly...
Marketing to Students: Prime Time for Building Loyalty
Selling to college students is a unique challenge, as they do not like to think they are being marketed to. They want to discover brands on their own terms, not simply because they were drawn in by a “hot deal” or any other more conspicuous ploy. However, once they do find the brands they lik...
P2P Vacation Rentals: Boon or Bust?
A lot of attention has been given lately to peer-to-peer short term accommodation rental sites like AirBnB, iStopOver, or Wimdu. Some of the more negative press focused on the safety issu...
Latest Posts
33North Apartments: Creating the Digital Buzz
In 2012, Fountain Residential Partners broke ground on a 427-bed student housing community right across the street from the University of North Texas in Denton. With expansive experience in student...
Learn MoreInnovative Website Shows College Students How Their Lives Would Look Living at One Student Housing Community
Website Marks a New Direction Using Social Media to Personalize Online Experience
Today’s college students are a savvy bunch. It’s no longer enough to simply ...
Learn MoreMarketing to College Students
According to a report done by Mintel in July of 2011 entitled Marketing to College Students, some key points were brought to light about the lifestyles and actions that are unique to this demographic....
Learn MoreStudent Living Posts
Innovative Website Shows College Students How Their Lives Would Look Living at One Student Housing Community
Website Marks a New Direction Using Social Media to Personalize Online Experience
Today’s college students are a savvy bunch. It’s no longer enough to simply tell them about a product. They want to see how that product fits within their individual lifestyle. That’s why a new website designed by a leading student housing marketing firm uses social med...
Learn MoreFacebook Key In Student Housing
Catalyst was recently mentioned in a Globe St. article. Check it out here.
Learn MoreBrands As Patterns and Building Experiences
What is a pattern? It’s repeatable, predictable. A way to connect unconnected things.
The solution today is defining unique areas ...
Single Family Living Posts
Builders To Promote Home Technology Features To Boost Sales
Now that builders see a possible end to the depressed conditions in the housing market, they are looking for ways to differentiate their offerings. Many have seized on home technology as a way to resonate with home buyers. The 10th Annual State of the Builder Technology Market Study from the Consumer Electronics Association (CEA) shows how important this trend has become. Steve Koenig, CEA direct...
Learn MoreHome Builders Deliver On Design
We were researching trends in the home builder industry the other day and ran across a terrific article about how home builders now have to not only build homes but deliver on designs that consumers are looking for. Today's challenge is to discover what it tak...
Learn MoreBrands As Patterns and Building Experiences
What is a pattern? It’s repeatable, predictable. A way to connect unconnected things.
The solution today is defining unique areas ...
Multi Family Living Posts
Brands As Patterns and Building Experiences
What is a pattern? It’s repeatable, predictable. A way to connect unconnected things.
The solution today is defining unique areas ...
Reinforcing a Community thru Facebook
Just about every business in America knows it should have a Facebook page, but few industries are more apt to take advantage of its social features than housing. Since its inception, Facebook has been about mirroring real relationships and communities. People sign up to connect with all their friends who signed up before them. They also want to connect with the community they live in, and its u...
Learn MoreNew Year, Next Chapter
Welcome the snazzy, newly redesigned thelyst.com, and our dynamic new blog The Switch, which gives us a chance to shed some light on the murky world of marketing. While the christening of our new site did not exactly coincide with the new year, I’d still like to kick it off with a reflection on what we accomplished in 2011, and how it ulti...
Learn MoreSenior Living Posts
Brands As Patterns and Building Experiences
What is a pattern? It’s repeatable, predictable. A way to connect unconnected things.
The solution today is defining unique areas ...
Reinforcing a Community thru Facebook
Just about every business in America knows it should have a Facebook page, but few industries are more apt to take advantage of its social features than housing. Since its inception, Facebook has been about mirroring real relationships and communities. People sign up to connect with all their friends who signed up before them. They also want to connect with the community they live in, and its u...
Learn MoreNew Year, Next Chapter
Welcome the snazzy, newly redesigned thelyst.com, and our dynamic new blog The Switch, which gives us a chance to shed some light on the murky world of marketing. While the christening of our new site did not exactly coincide with the new year, I’d still like to kick it off with a reflection on what we accomplished in 2011, and how it ulti...
Learn More