SHB Industry Voices: Integrated Marketing Can Change Student Housing Marketing

In case you missed it, Jamie Matusek, VP of Catalyst, was featured in Industry Voices over at Student Housing Business this week.

The marketing landscape is ever-changing. New strategies, tools and tactics are highlighted daily on social media. Everyone is intrigued by the latest system for marketing success. The C-suite is demanding more information, better solutions and measureable results that not only drive business goals but also guide marketing activities — and as well they should.

Since entering the student housing industry, I have noticed that many organizations employ a lot of tactics that keep marketing teams busy, but each activity is treated individually and not as a cohesive, coordinated effort. That strategy is a broad stroke approach, or as you may have heard – a shotgun marketing approach. As a result, you fail to see measurable results from your efforts. 

Read the Full Article at Student Housing Business.

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