Catalyst was contracted to help brand Liv+ Arlington, the newest upscale student housing development in Arlington, Texas. Scheduled to open in summer 2018, Liv+ will be located just steps from the University of Texas at Arlington and feature luxury amenities, such as a fitness center, a spin studio, and three outdoor courtyards with a resort-style pool, a hot tub, fire pits, and more.
Catalyst began by reworking the property’s initial logo and completing the branding with a bright, eye-catching color palette of lime, teal, and orange. To generate excitement for Liv+ in the community, Catalyst used both digital and traditional media, including a temporary website, a full website, a brochure, a sales sheet, a paper system, social graphics, and a direct mail piece. Prospective residents were also encouraged to join a VIP list on the Liv+ website to gain access to exclusive deals, construction updates, and more.