LAUNCH Social Living
Williamsburg on the Wabash changed ownership groups and, as a result, wanted to update their name and branding to reposition themselves in the marketplace. Catalyst performed market research to come up with a new name for the property, including looking at local history, important figures in the community, and key programs at Purdue University. Ultimately, the name LAUNCH was chosen — an homage to the school’s aerospace program. Catalyst developed traditional marketing collateral, including a brochure, a paper system, social media graphics, a website, and a reveal campaign, to introduce LAUNCH to the market.