Athens Ridge Renewal 2015
In an effort to push residents to renew at Athens Ridge, Catalyst created a renewal campaign focused around resident testimonials. We wanted to highlight the positive experience that residents have at the community and leverage their responses to encourage their neighbors to renew their leases as well. Key pieces in the campaign included three testimonial videos, flyers, social media graphics, emails, and a landing page where residents could request their own renewal offer. Each video went out in conjunction with a resident dinner that was to be hosted at the property, and if residents renewed before the dinner, they had the opportunity to win free rent for a year.