MFE: Reaching Millennials Through Integrated Marketing

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Selling a sense of community to young renters requires a coordinated call to action. As millennials continue to drive the rental market, Gen Z is poised to rally the market fresh on their heels. And as younger renters continue to flood the rental pool, marketing campaigns that reach them where they are have become increasingly critical to overall leasing and renewal success.

Read the full article at MultiFamilyExecutive.com

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