In case you missed it, Jamie Matusek, President of Catalyst, and Christy McFerren, Senior Director, sat down with Multifamily Executive to discuss the ins and outs of marketing to millennials and how to shift their expectations when graduating students start paying their own rent. From integrated campaigns to monthly SEO services to understanding the psychographic profile of your resident, these ideas will help drive qualified leads to your door.
Remember when student housing was just a step up from a run down tenement? I personally remember a ton of painted concrete, lots of stairs and not having air conditioning. I guess it was a motivator to go home for the summer.