In her role as Interactive Specialist, Melissa Cornine focuses on SEM, remarketing, and Facebook efforts. Her background in SEM and SEO marketing, along with her willingness to learn new technologies, helps to incorporate new offerings to Catalyst’s digital marketing services, as well as streamline the digital reporting process. Melissa is Google AdWords and Google Analytics certified, and is in the process of gaining expert-level knowledge in a variety of other certifications to help in making recommendations for clients.
Prior to her time at Catalyst, Melissa held the role of Digital Marketing Analyst at Yodle, Inc., where she led a pilot program integrating SEO and SEM practices to a pair of analysts for a set book of business. After the six-week test phase, the new structure was successfully rolled out to the greater organization. Melissa also previously held the role of Outreach Marketing Coordinator at Unique Influence, where she provided content development, created and improved internal digital marketing best practices, and more.
During football season, you can find Melissa cheering on her alma mater, the West Virginia University Mountaineers, or spending money on her true passions — pizza and wine.