Lauren Goodman

Creative Services Manager

As a Creative Services Manager for Catalyst, Lauren combines her passion for advertising strategy with a strong background in print design. She is proud to represent the orange and blue as a graduate of the University of Florida, where she earned degrees in both Advertising and Film Media. During her time in school, Lauren won three coveted ADDY Awards in the Visual/Illustration Campaign and Social Media Campaign categories and continues to wow clients with her original ideas and outside-the-box approach.

During her senior year, Lauren served as director of internal productions for the UF Advertising Society, where she created digital and print campaigns for companies such as Saatchi & Saatchi, McGarryBowen, Universal Studios, PETA, and Grooveshark. Prior to joining Catalyst, she also completed two marketing and media internships at U.S. Money Reserve, gaining firsthand experience in graphic design, branding, creative strategy, and media planning.

Lauren may not have been alive back then, but she has a knack for all things ’80s pop culture — just play a song or quote a movie from the time period, and she’ll be the first one to join right in.