Sales and Marketing Synergy: How Can It Be Achieved?

Sales and Marketing Synergy: How Can It Be Achieved?

If you’ve ever received relationship advice, you’ve probably heard that both parties should be together for the right reasons, and that they need to function as a team to work toward their goals. Sound familiar? But this advice doesn’t just apply to the world of...
Report: How Students Search for Housing

Report: How Students Search for Housing

Report: How Students Search for Housing You may have a rough idea of where students look before they visit and lease with your community. You theorize that students initially check social networking, Google, and review sites. Perhaps they also talk with friends about...
What’s in a Name: Creating Identities That Resonate

What’s in a Name: Creating Identities That Resonate

It happens to all of us. You’re introduced to someone new, only to get their name wrong moments later (or worse, have to ask again because you’ve forgotten it completely). It may seem like only a name, but to that person, it’s their entire identity — a summation of...
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