Why Negative Online Reviews Are Actually a Positive

Why Negative Online Reviews Are Actually a Positive

Few factors are as critical to generating leasing traffic as online reviews. According to a survey by J Turner Research, 78% of students surveyed stated that ratings and reviews had a strong effect on their decision to visit a property, and 73% indicated ratings and...
Incorporating Branding Into Your Property

Incorporating Branding Into Your Property

Once upon a time, the only branding elements needed for a property were a sign by the road, a logo over the door, and a flyer in their prospects’ hands. But times have changed. Nowadays, your brand needs to be everywhere, while also feeling seamless and natural....
Sales and Marketing Synergy: How Can It Be Achieved?

Sales and Marketing Synergy: How Can It Be Achieved?

If you’ve ever received relationship advice, you’ve probably heard that both parties should be together for the right reasons, and that they need to function as a team to work toward their goals. Sound familiar? But this advice doesn’t just apply to the world of...
Report: How Students Search for Housing

Report: How Students Search for Housing

Report: How Students Search for Housing You may have a rough idea of where students look before they visit and lease with your community. You theorize that students initially check social networking, Google, and review sites. Perhaps they also talk with friends about...
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