Leadership Diaries: How to Take Charge of Your Day

Leadership Diaries: How to Take Charge of Your Day

We’ve all heard it: Starting your day off without having to rush is the best. But in the hectic landscape of leadership, how do you make that possible — especially if you add kids, pets, long commutes, and trying to squeeze your fitness routine into the mix? I wish...
Catalyst — On the Climb

Catalyst — On the Climb

Catalyst. Merriam-Webster defines it as: A substance that enables a chemical reaction to proceed at a usually faster rate or under different conditions (as at a lower temperature) than otherwise possible An agent that provokes or speeds significant change or action I...
How to Strategically Budget a Digital Campaign

How to Strategically Budget a Digital Campaign

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? While many marketers hope for a standard formula to determine the effective dollar amount to spend on a...
What Attracts Students Today?

What Attracts Students Today?

The marketing world is changing for the next generation of students — those born after 1995 and labeled as Generation Z. So what attracts them? Gen Z was practically born with smartphones in their hands, so they have high expectations on technology because they rely...
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