How to Strategically Budget a Digital Campaign

How to Strategically Budget a Digital Campaign

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? While many marketers hope for a standard formula to determine the effective dollar amount to spend on a...
What Attracts Students Today?

What Attracts Students Today?

The marketing world is changing for the next generation of students — those born after 1995 and labeled as Generation Z. So what attracts them? Gen Z was practically born with smartphones in their hands, so they have high expectations on technology because they rely...
Why Negative Online Reviews Are Actually a Positive

Why Negative Online Reviews Are Actually a Positive

Few factors are as critical to generating leasing traffic as online reviews. According to a survey by J Turner Research, 78% of students surveyed stated that ratings and reviews had a strong effect on their decision to visit a property, and 73% indicated ratings and...
Incorporating Branding Into Your Property

Incorporating Branding Into Your Property

Once upon a time, the only branding elements needed for a property were a sign by the road, a logo over the door, and a flyer in their prospects’ hands. But times have changed. Nowadays, your brand needs to be everywhere, while also feeling seamless and natural....
Sales and Marketing Synergy: How Can It Be Achieved?

Sales and Marketing Synergy: How Can It Be Achieved?

If you’ve ever received relationship advice, you’ve probably heard that both parties should be together for the right reasons, and that they need to function as a team to work toward their goals. Sound familiar? But this advice doesn’t just apply to the world of...
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