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Ins and Outs of Capturing Mobile Leads

Ins and Outs of Capturing Mobile Leads

According to a 2014 Apartment Guide study based on information from more than 200 student-housing communities nationwide, prospect leads from mobile devices are growing at a remarkable rate. Numbers from a few student-housing markets show that almost half of all...

What Is a Catalyst?

What Is a Catalyst?

According to Webster’s Dictionary, the word catalyst is defined as “an agent that provokes or speeds significant change or action.” In a general sense, anything that increases the rate of a process is a “catalyst,” a term derived from the Greek καταλύειν, meaning “to...

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