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How to Use the New Facebook CTA To Sign Leases

How to Use the New Facebook CTA To Sign Leases

Bridging the gap between social engagement and a signed lease. Last month, Facebook rolled out a new call-to-action (CTA) button at the top of business pages. As marketers, this is exciting for us at Catalyst, especially when it comes to student, senior, and...

February Top 5: Digital Marketing in Student Housing

February Top 5: Digital Marketing in Student Housing

February had some important changes for student housing in digital marketing. Here are the top 5 updates you need to know. New Google “Slow Label” Google is currently testing a red label for its search engine results page (SERP) that will categorize a website as slow...

Why Do Properties Fail to Fill Beds?

Why Do Properties Fail to Fill Beds?

For many properties in the student housing industry, the time between spring break and finals is crunch time for filling beds and making sure that you’re leased up for the following academic year. While this time can be stressful and challenging, it doesn’t have to...

How to Sabotage a Brainstorm

How to Sabotage a Brainstorm

Any team that has gotten together for a brainstorming session — whether for a brand, campaign ideas, or anything else — knows the frustrations that a brainstorm can sometimes lead to. Without knowingly doing so, you may be setting yourself and your team up for...

Becoming a Twitter Master

Becoming a Twitter Master

Twitter may be nearing its ninth birthday, but many people still haven’t mastered the art of tweeting. Are you doing it right? What about your business? Luckily, the people over at Passion Digital have done their research and have created the infographic below so you...

Familiar Faces Take the Helm of Marketing Firm

Familiar Faces Take the Helm of Marketing Firm

Catalyst marketing firm has two new names at the top of its organizational chart as two members of its team have moved into senior leadership roles at the firm, which specializes in serving the student housing, higher education, financial, commercial real estate and other top industries.

How to Use SEO to Develop a Content Strategy

How to Use SEO to Develop a Content Strategy

“A company does not create a brand. The brand is created by the audience.” When a brand is created, the design of a new website is one of the first steps that follows. Once a company or product decides how it wants to be branded, the Web designer goes through the...

Why Content Creation Is About Mutual Benefit

Why Content Creation Is About Mutual Benefit

Let me start by saying that I have a degree in public relations. I got into PR because I had a desire to figure out what gained people’s interest — what inspired them to take action. If you don’t know much about PR, Samuel Scott has put together a simple walk-through...

The Importance of Local SEO for Student Housing

The Importance of Local SEO for Student Housing

This summer marked the launch of one of Google’s most recent algorithm changes to its search engine: Pigeon. Don’t be fooled by the name. This update shook the SEO world. While other algorithm adjustments surrounding Pigeon such as Panda, Pirate, and numerous other...

Master Content Marketing

Master Content Marketing

According to inc.com, “One of the most effective new marketing approaches out there is content marketing.” Are you doing it and doing it well? Do you know what it is? Make sure you’re mastering content marketing to further your small business and gain future...

Brainstorming a Rebrand

Brainstorming a Rebrand

When a new property is acquired or an existing brand is underperforming or failing in the marketplace, it may be time to rebrand and start fresh — but where do you begin? There are some key factors to keep in mind when you begin brainstorming a new brand to help...

What’s Trending?

What’s Trending?

  Students travelling abroad often have a hard time finding suitable housing, especially for the short time they are going to be in another country. In today’s sharing culture, it’s not odd to find a person renting his or her spare bedroom to strangers on Airbnb, so...

Foundational Focus

Foundational Focus

There’s an old adage that half of all advertising dollars are wasted. Often companies are so busy moving toward a goal that they don’t take the necessary step back to outline a strategy, define objectives, and ultimately set a clear measure of success. Without these...

Property Spotlight: The Marq

Property Spotlight: The Marq

On September 25 The Marq, formerly 2040 Lofts, was introduced to the Milwaukee market and broke leasing records, achieving a 21.8% prelease rate from one marketing event alone. To introduce the newly revamped property to the market, The Marq hosted a red carpet VIP...

Can These Social Media Tools Boost Your Brand Engagement Analytics?

Can These Social Media Tools Boost Your Brand Engagement Analytics?

  Are you using social media platforms like Twitter, Facebook, and Instagram to market your property? Are you concerned that you might not be maximizing your efforts on these platforms? It might be time to consider integrating new resources into your brand-building...

Peace and Quiet…and a Gym

Peace and Quiet…and a Gym

In a recent survey performed by J Turner Research, it was found that the number one amenity renters are looking for is some peace and quiet after a hard day at work. But is that true of millennials? While the results don’t show that noise is the biggest factor in a...

Marketing to Millennials

Marketing to Millennials

With online engagement and media consumption at an all time high, it’s no surprise that millennials spend, on average, 18 hours a day consuming media. But what are they doing all that time? According to Entrepreneur.com, 50% of millennials watch at least one online...

Let Your Prospects Do the Work For You

Let Your Prospects Do the Work For You

Are you tracking all of your digital marketing efforts with PURLs? To help you answer that question, let me back up and explain what a PURL is—a PURL is a personalized URL that can be generated using your marketing database. If you have a prospect named John Smith and...

What’s Trending?

What’s Trending?

Pet-free communities may soon be a thing of the past as emotional support animals for all age groups are becoming more common. On August 19, 2014, the United States Department of Housing and Urban Development (HUD) announced that Kent State University and four of its...

Know Your Best Customer

Know Your Best Customer

Do you know who your best customer is? The answer is more obvious than you might think—your best customers are your current customers. They already know you, they already like you, and it is by far easier to continue a working relationship with them than to solicit...

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