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Peace and Quiet…and a Gym

Peace and Quiet…and a Gym

In a recent survey performed by J Turner Research, it was found that the number one amenity renters are looking for is some peace and quiet after a hard day at work. But is that true of millennials? While the results don’t show that noise is the biggest factor in a...

Marketing to Millennials

Marketing to Millennials

With online engagement and media consumption at an all time high, it’s no surprise that millennials spend, on average, 18 hours a day consuming media. But what are they doing all that time? According to Entrepreneur.com, 50% of millennials watch at least one online...

Let Your Prospects Do the Work For You

Let Your Prospects Do the Work For You

Are you tracking all of your digital marketing efforts with PURLs? To help you answer that question, let me back up and explain what a PURL is—a PURL is a personalized URL that can be generated using your marketing database. If you have a prospect named John Smith and...

What’s Trending?

What’s Trending?

Pet-free communities may soon be a thing of the past as emotional support animals for all age groups are becoming more common. On August 19, 2014, the United States Department of Housing and Urban Development (HUD) announced that Kent State University and four of its...

Know Your Best Customer

Know Your Best Customer

Do you know who your best customer is? The answer is more obvious than you might think—your best customers are your current customers. They already know you, they already like you, and it is by far easier to continue a working relationship with them than to solicit...

Property Spotlight: Sterling Park, District on Luther

Property Spotlight: Sterling Park, District on Luther

As summer comes to an end and an all-new group of residents starts to move in, it’s important to make sure that you capture new residents' attention right away and make a first impression that they won't soon forget. Over the last couple of months, Catalyst has been...

Create Buzz on a Budget

Create Buzz on a Budget

Guerrilla marketing is not traditional advertising—it is not taking out an ad in your local student newspaper or running radio spots. But while guerrilla marketing is street-level, grass-roots marketing, it is more than just standing on a street corner passing out...

Property Spotlight: The Domain at Columbia

Property Spotlight: The Domain at Columbia

The Domain at Columbia may not be the closest student housing property to campus, but the movie theater, poolside hammock area, and fully furnished apartments should be enough to drive people through the door. The Domain is one of the newest properties in the market,...

Brand Integrity Principles

Brand Integrity Principles

Many factors contribute to the strength and success of a brand. While a strong brand is built only in part by excellent creative, poorly designed collateral can certainly undermine the other work that has gone into building the brand. It’s important to know how your...

Catalyst Rocks!

Catalyst Rocks!

At the end of May, our company had a meeting where everyone had an opportunity to weigh in on the future of Catalyst. We prepared our goals, looked at our key performance indicators, and, as a team, discussed what we would like to see happen in the next quarter, the...

What’s Trending?

What’s Trending?

Private student housing investments have typically taken place off campus, but recent budget constraints may lead to more universities opening their doors to private investors on campus. With student housing continuing to be “one of the best under-the-radar real...

Make Sure Your Staff Isn’t Inflating Your Website Traffic Numbers

Make Sure Your Staff Isn’t Inflating Your Website Traffic Numbers

How many times per day do you visit your property or business website? If you’re like us at Catalyst (we visit property websites daily), then you and your employees may account for a significant percentage of the total direct traffic to your site in Google Analytics....

Property Spotlight: University Crossing

Property Spotlight: University Crossing

University Crossing in Manhattan, Kansas, has experienced great results this month due to the implementation of a remarketing campaign. They were having a difficult time spreading the message about their property to a broader audience of prospective residents. The...

What Makes an Effective Direct Mailer in the Digital Age?

What Makes an Effective Direct Mailer in the Digital Age?

It’s easy to believe the better days of print marketing are behind us and that digital marketing presents the only viable array of tools for advertising and building brand messages. In an age when people have to be intentional about “unplugging,” it does seem accurate...

Social Strategy

Social Strategy

In today’s world we expect instant gratification. With mobile devices in our hands all day every day, we can request information instantly and expect answers just as quickly. As of January 2014, 90 percent of American adults have a cell phone (Pew Research), and more...

What’s Trending?

What’s Trending?

Student housing properties today don’t look like they used to. With state-of-the- art fitness centers, pools with lazy rivers, and concierge trash service, some of these properties are more like vacation resorts than college dorms. And this trend of colossal amenity...

Increase Your “Boost Post” Reach in 5 Minutes

Increase Your “Boost Post” Reach in 5 Minutes

Going through the “boost post” wizard on Facebook seems easy enough. Did you know you could be missing out on increased reach and engagement potential if you do just that? We’re going to show you how you can use the power of social connections to help increase the...

What’s Trending?

What’s Trending?

Enrollment of international students in U.S. colleges and universities is at an all-time high—40 percent higher than just a decade ago. So what does that mean for student housing? A dynamic and influential new demographic to market and cater to. It is becoming...

Better Facebook Ad Testing for Apartment Marketers in 10 Minutes

Better Facebook Ad Testing for Apartment Marketers in 10 Minutes

If you’re currently using the regular Facebook ad wizard, you’re probably not getting the best bang for your buck when it comes to marketing your property. Did you know that you could look deeper into your ads’ structures than what is shown in the regular Facebook ad...

Property Spotlight: Campus Pointe

Property Spotlight: Campus Pointe

Campus Pointe is one of the furthest properties from Kent State University, but that hasn’t stopped them from reaching 96.5 percent occupancy on the 630 beds they lease. They have been voted the best student-housing property in Kent, Ohio, and enrollment at Kent State...

Ins and Outs of Capturing Mobile Leads

Ins and Outs of Capturing Mobile Leads

According to a 2014 Apartment Guide study based on information from more than 200 student-housing communities nationwide, prospect leads from mobile devices are growing at a remarkable rate. Numbers from a few student-housing markets show that almost half of all...

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