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What Makes an Effective Direct Mailer in the Digital Age?

What Makes an Effective Direct Mailer in the Digital Age?

It’s easy to believe the better days of print marketing are behind us and that digital marketing presents the only viable array of tools for advertising and building brand messages. In an age when people have to be intentional about “unplugging,” it does seem accurate...

Social Strategy

Social Strategy

In today’s world we expect instant gratification. With mobile devices in our hands all day every day, we can request information instantly and expect answers just as quickly. As of January 2014, 90 percent of American adults have a cell phone (Pew Research), and more...

What’s Trending?

What’s Trending?

Student housing properties today don’t look like they used to. With state-of-the- art fitness centers, pools with lazy rivers, and concierge trash service, some of these properties are more like vacation resorts than college dorms. And this trend of colossal amenity...

Increase Your “Boost Post” Reach in 5 Minutes

Increase Your “Boost Post” Reach in 5 Minutes

Going through the “boost post” wizard on Facebook seems easy enough. Did you know you could be missing out on increased reach and engagement potential if you do just that? We’re going to show you how you can use the power of social connections to help increase the...

What’s Trending?

What’s Trending?

Enrollment of international students in U.S. colleges and universities is at an all-time high—40 percent higher than just a decade ago. So what does that mean for student housing? A dynamic and influential new demographic to market and cater to. It is becoming...

Better Facebook Ad Testing for Apartment Marketers in 10 Minutes

Better Facebook Ad Testing for Apartment Marketers in 10 Minutes

If you’re currently using the regular Facebook ad wizard, you’re probably not getting the best bang for your buck when it comes to marketing your property. Did you know that you could look deeper into your ads’ structures than what is shown in the regular Facebook ad...

Property Spotlight: Campus Pointe

Property Spotlight: Campus Pointe

Campus Pointe is one of the furthest properties from Kent State University, but that hasn’t stopped them from reaching 96.5 percent occupancy on the 630 beds they lease. They have been voted the best student-housing property in Kent, Ohio, and enrollment at Kent State...

Ins and Outs of Capturing Mobile Leads

Ins and Outs of Capturing Mobile Leads

According to a 2014 Apartment Guide study based on information from more than 200 student-housing communities nationwide, prospect leads from mobile devices are growing at a remarkable rate. Numbers from a few student-housing markets show that almost half of all...

What Is a Catalyst?

What Is a Catalyst?

According to Webster’s Dictionary, the word catalyst is defined as “an agent that provokes or speeds significant change or action.” In a general sense, anything that increases the rate of a process is a “catalyst,” a term derived from the Greek καταλύειν, meaning “to...

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