Marketing Blog

Jump Into the Conversation.

We only send useful, quick reads—white papers, case studies, and educational articles on best practices.
No noise, no nonsense, only easy-to-implement, actionable marketing tips. Jump out anytime.

Case Study: The Avenue

Case Study: The Avenue

Messaging, Reputation Management, SEO, SEM, Traditional Advertising

The Avenue faced challenges achieving leasing occupancy due to prospects perceiving the modern property as being out of their budget based on marketing materials viewed both traditionally and online. This led to decreased online traffic to the website and physical traffic to the leasing office. In an effort to combat the pricing perception and capture audience attention, digital and traditional marketing collateral were employed. This, combined with a new tagline, led to an increase in traffic of 52.42%, and the property was able to reach a total occupancy of 99.7% — exceeding their budgeted occupancy by 4.5%.

Case Study: The Marq

Case Study: The Marq

Rebranding, Logo, Web Design, Traditional Advertising

2040 Lofts, a newly acquired property, was negatively associated as the “international house” among Marquette University students. Catalyst worked with the ownership team and property staff to rebrand the property and implement upgrades to reposition the property in the marketplace. Catalyst promoted a VIP party to introduce The Marq to the market, which resulted in 250 people attending, 51 signed leases, and another 87 leases pending at the end of the event. Within weeks, the property’s pre-lease rate was 13% higher than the same period for the previous year.

How to Close the Leads Your Marketing Brings In

How to Close the Leads Your Marketing Brings In

Your street team has been handing out flyers, you’ve launched numerous campaigns, and you’re seeing people come through the doors every day. But for some reason, you aren’t actually signing leases. So what’s going on? How can you make sure you’re closing the leads...

Brand Magnetism: NAA Student Housing Conference & Exposition Talk

Brand Magnetism: NAA Student Housing Conference & Exposition Talk

Discover how branding should permeate the entire property project to get you the leasing results you’re after! Join us this Thursday @ 3 p.m. EST for a sneak peek into our NAA Student Housing Conference & Exposition Talk, Brand Magnetism: How to create powerful brands...

The University Marketer’s Guide to a Student Lifecycle

The University Marketer’s Guide to a Student Lifecycle

VIEW FLIPBOOK In the student housing industry, there is a very cyclical calendar for marketing efforts with move-in happening every August, renewals starting a few months after, and the spring semester being reserved for targeting prospects. Although this calendar...

How to Think Outside the Box for Your Next Corporate Campaign

How to Think Outside the Box for Your Next Corporate Campaign

The holidays are coming up, and you need to put together a campaign that will work for your entire portfolio without breaking your budget and missing your deadline. How do you incorporate so many properties into a campaign? Where do you draw the line in personalizing every piece? At Catalyst, we have been working on a portfolio-wide Cyber Monday campaign that was able to do that with a little outside-the-box thinking and by going back to the basics.

Top 5 Things to Consider When Hosting a Website

Top 5 Things to Consider When Hosting a Website

In today’s digital world, your website is more than just an outlet for information — it’s your storefront, your brand’s reputation, and oftentimes it’s the first impression people will get when they encounter your brand. With that in mind, if you are looking for a website solution and aren’t already a hugely technical-savvy person, how do you know that you’re getting what you pay for? We’ve put together a few tips for you to keep in mind when it comes to your brand’s website.

Social Media Faux Pas for Student Housing Managers and Communities

Social Media Faux Pas for Student Housing Managers and Communities

Guest blog by Places4Students.com Let’s rewind a decade to the beginning of 2005: Blockbuster was still in its prime. Facebook was still called “the Facebook”, membership was exclusive to select colleges and universities in the United States and Canada, and it boasted...

Creating the Perfect User Experience for Apartment Websites

Creating the Perfect User Experience for Apartment Websites

Every person on the web has encountered the same issue a million times before — you go to a website to learn more, but only get hit with more confusion than when you started. For apartments, this crucial moment can mean the difference between a lease and a competitor...

Is Your Workplace a Worthplace?

Is Your Workplace a Worthplace?

Think about it — most of us spend nearly a quarter of our lives at work, and that’s if we’re lucky enough not to work overtime and holidays. That’s a lot of time to go anywhere, much less somewhere you aren’t happy, which is why it’s important that your work...

Part 3: Win the Competition Against Off Campus Housing

Part 3: Win the Competition Against Off Campus Housing

VIEW FLIPBOOK Students have gotten settled and are adapting to their new lives living on campus, but that doesn’t mean you can kick back and relax. Freshman year is a crucial time to make sure your promoting the positives of living on campus and ramping up your...

The Hidden Value of Process — Part 2

The Hidden Value of Process — Part 2

If you’ve already read our previous post, you understand the importance of proper planning prior to starting a project. This involves identifying decision makers, defining goals, setting a budget and timeline, and thinking through the end process. But what actually...

Are You Making the Most of Your Online Reputation?

Are You Making the Most of Your Online Reputation?

How many times has a resident come in and threatened to leave a bad online review if you don’t do something for them right away? Now that residents have moved in and are starting to settle into life, chances are you’re being flooded with online reviews. Residents who...

Page 5 of 8« First...34567...Last »
GET YOUR PLAN