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Effective Campaign Creation

Effective Campaign Creation

According to Merriam-Webster, campaigns are “a series of activities designed to produce a particular result.” Any company, creative, or individual who has been part of a large-scale campaign can understand the amount of work that goes into each step, from the initial...

The Hidden Value of Process — Part 1

The Hidden Value of Process — Part 1

You’ve probably read it throughout our site and heard it in our conversations: We believe creativity doesn’t come from chaos — it comes from research with results in mind. We don’t start a job without knowing our client’s desired result and what success looks like for...

Catalyst VP, Jamie Matusek, Earns ABJ Profiles in Power Nomination

Catalyst VP, Jamie Matusek, Earns ABJ Profiles in Power Nomination

Each year the Austin Business Journal selects twenty-five women of distinction to recognize for their success in business and contribution to the community. This year marks the 21st year of the Profiles in Power awards, and Catalyst Vice President, Jamie Matusek has officially been announced as a nominee.

The 3 Steps to Get Your Business on Google Maps

The 3 Steps to Get Your Business on Google Maps

Create, Optimize, and Verify Your Google+ Business Page. People use their smartphones for everything — music, fitness, social media, news, and, of course, calling people. But here’s the truth: We don’t want our Justin Bieber, daily step count, friend’s Facebook post,...

Austin Marketing Firm Earns Honors for Ad Campaign

Austin Marketing Firm Earns Honors for Ad Campaign

The Web Marketing Association has awarded the Austin-based Catalyst marketing firm Best Real Estate Integrated Ad Campaign as part of its Internet Advertising Competition, which honors excellence in online advertising, for work Catalyst did for The Marq student housing property that helped boost the property’s leasing numbers.

4 Tips to Get the Customer Reviews You Definitely Need

4 Tips to Get the Customer Reviews You Definitely Need

Reviews matter for more than just reputation — start cultivating them now. Windermere Cay, an apartment complex in Florida, recently set out to discourage bad reviews with a new policy: anyone who posts bad reviews on social media will be charged a $10,000 fine. As...

How Apartments Can Prepare for Google’s Mobile Update

How Apartments Can Prepare for Google’s Mobile Update

Google’s mobile-friendly algorithm update will hit on April 21, 2015. Is your website ready? In November 2014, Google released an update to mobile search results that labeled a website as mobile-friendly and released a new developer tool that would test a website for...

How to Use the New Facebook CTA To Sign Leases

How to Use the New Facebook CTA To Sign Leases

Bridging the gap between social engagement and a signed lease. Last month, Facebook rolled out a new call-to-action (CTA) button at the top of business pages. As marketers, this is exciting for us at Catalyst, especially when it comes to student, senior, and...

February Top 5: Digital Marketing in Student Housing

February Top 5: Digital Marketing in Student Housing

February had some important changes for student housing in digital marketing. Here are the top 5 updates you need to know. New Google “Slow Label” Google is currently testing a red label for its search engine results page (SERP) that will categorize a website as slow...

Why Do Properties Fail to Fill Beds?

Why Do Properties Fail to Fill Beds?

For many properties in the student housing industry, the time between spring break and finals is crunch time for filling beds and making sure that you’re leased up for the following academic year. While this time can be stressful and challenging, it doesn’t have to...

How to Sabotage a Brainstorm

How to Sabotage a Brainstorm

Any team that has gotten together for a brainstorming session — whether for a brand, campaign ideas, or anything else — knows the frustrations that a brainstorm can sometimes lead to. Without knowingly doing so, you may be setting yourself and your team up for...

Becoming a Twitter Master

Becoming a Twitter Master

Twitter may be nearing its ninth birthday, but many people still haven’t mastered the art of tweeting. Are you doing it right? What about your business? Luckily, the people over at Passion Digital have done their research and have created the infographic below so you...

Familiar Faces Take the Helm of Marketing Firm

Familiar Faces Take the Helm of Marketing Firm

Catalyst marketing firm has two new names at the top of its organizational chart as two members of its team have moved into senior leadership roles at the firm, which specializes in serving the student housing, higher education, financial, commercial real estate and other top industries.

How to Use SEO to Develop a Content Strategy

How to Use SEO to Develop a Content Strategy

“A company does not create a brand. The brand is created by the audience.” When a brand is created, the design of a new website is one of the first steps that follows. Once a company or product decides how it wants to be branded, the Web designer goes through the...

Why Content Creation Is About Mutual Benefit

Why Content Creation Is About Mutual Benefit

Let me start by saying that I have a degree in public relations. I got into PR because I had a desire to figure out what gained people’s interest — what inspired them to take action. If you don’t know much about PR, Samuel Scott has put together a simple walk-through...

The Importance of Local SEO for Student Housing

The Importance of Local SEO for Student Housing

This summer marked the launch of one of Google’s most recent algorithm changes to its search engine: Pigeon. Don’t be fooled by the name. This update shook the SEO world. While other algorithm adjustments surrounding Pigeon such as Panda, Pirate, and numerous other...

Master Content Marketing

Master Content Marketing

According to inc.com, “One of the most effective new marketing approaches out there is content marketing.” Are you doing it and doing it well? Do you know what it is? Make sure you’re mastering content marketing to further your small business and gain future...

Brainstorming a Rebrand

Brainstorming a Rebrand

When a new property is acquired or an existing brand is underperforming or failing in the marketplace, it may be time to rebrand and start fresh — but where do you begin? There are some key factors to keep in mind when you begin brainstorming a new brand to help...

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