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How to Sabotage a Brainstorm

How to Sabotage a Brainstorm

Any team that has gotten together for a brainstorming session — whether for a brand, campaign ideas, or anything else — knows the frustrations that a brainstorm can sometimes lead to. Without knowingly doing so, you may be setting yourself and your team up for...

Becoming a Twitter Master

Becoming a Twitter Master

Twitter may be nearing its ninth birthday, but many people still haven’t mastered the art of tweeting. Are you doing it right? What about your business? Luckily, the people over at Passion Digital have done their research and have created the infographic below so you...

Familiar Faces Take the Helm of Marketing Firm

Familiar Faces Take the Helm of Marketing Firm

Catalyst marketing firm has two new names at the top of its organizational chart as two members of its team have moved into senior leadership roles at the firm, which specializes in serving the student housing, higher education, financial, commercial real estate and other top industries.

How to Use SEO to Develop a Content Strategy

How to Use SEO to Develop a Content Strategy

“A company does not create a brand. The brand is created by the audience.” When a brand is created, the design of a new website is one of the first steps that follows. Once a company or product decides how it wants to be branded, the Web designer goes through the...

Why Content Creation Is About Mutual Benefit

Why Content Creation Is About Mutual Benefit

Let me start by saying that I have a degree in public relations. I got into PR because I had a desire to figure out what gained people’s interest — what inspired them to take action. If you don’t know much about PR, Samuel Scott has put together a simple walk-through...

The Importance of Local SEO for Student Housing

The Importance of Local SEO for Student Housing

This summer marked the launch of one of Google’s most recent algorithm changes to its search engine: Pigeon. Don’t be fooled by the name. This update shook the SEO world. While other algorithm adjustments surrounding Pigeon such as Panda, Pirate, and numerous other...

Master Content Marketing

Master Content Marketing

According to inc.com, “One of the most effective new marketing approaches out there is content marketing.” Are you doing it and doing it well? Do you know what it is? Make sure you’re mastering content marketing to further your small business and gain future...

Brainstorming a Rebrand

Brainstorming a Rebrand

When a new property is acquired or an existing brand is underperforming or failing in the marketplace, it may be time to rebrand and start fresh — but where do you begin? There are some key factors to keep in mind when you begin brainstorming a new brand to help...

What’s Trending?

What’s Trending?

  Students travelling abroad often have a hard time finding suitable housing, especially for the short time they are going to be in another country. In today’s sharing culture, it’s not odd to find a person renting his or her spare bedroom to strangers on Airbnb,...

Foundational Focus

Foundational Focus

There’s an old adage that half of all advertising dollars are wasted. Often companies are so busy moving toward a goal that they don’t take the necessary step back to outline a strategy, define objectives, and ultimately set a clear measure of success. Without these...

Property Spotlight: The Marq

Property Spotlight: The Marq

On September 25 The Marq, formerly 2040 Lofts, was introduced to the Milwaukee market and broke leasing records, achieving a 21.8% prelease rate from one marketing event alone. To introduce the newly revamped property to the market, The Marq hosted a red carpet VIP...

Peace and Quiet…and a Gym

Peace and Quiet…and a Gym

In a recent survey performed by J Turner Research, it was found that the number one amenity renters are looking for is some peace and quiet after a hard day at work. But is that true of millennials? While the results don’t show that noise is the biggest factor in a...

Marketing to Millennials

Marketing to Millennials

With online engagement and media consumption at an all time high, it’s no surprise that millennials spend, on average, 18 hours a day consuming media. But what are they doing all that time? According to Entrepreneur.com, 50% of millennials watch at least one online...

Let Your Prospects Do the Work For You

Let Your Prospects Do the Work For You

Are you tracking all of your digital marketing efforts with PURLs? To help you answer that question, let me back up and explain what a PURL is—a PURL is a personalized URL that can be generated using your marketing database. If you have a prospect named John Smith and...

What’s Trending?

What’s Trending?

Pet-free communities may soon be a thing of the past as emotional support animals for all age groups are becoming more common. On August 19, 2014, the United States Department of Housing and Urban Development (HUD) announced that Kent State University and four of its...

Know Your Best Customer

Know Your Best Customer

Do you know who your best customer is? The answer is more obvious than you might think—your best customers are your current customers. They already know you, they already like you, and it is by far easier to continue a working relationship with them than to solicit...

Property Spotlight: Sterling Park, District on Luther

Property Spotlight: Sterling Park, District on Luther

As summer comes to an end and an all-new group of residents starts to move in, it’s important to make sure that you capture new residents' attention right away and make a first impression that they won't soon forget. Over the last couple of months, Catalyst has been...

Create Buzz on a Budget

Create Buzz on a Budget

Guerrilla marketing is not traditional advertising—it is not taking out an ad in your local student newspaper or running radio spots. But while guerrilla marketing is street-level, grass-roots marketing, it is more than just standing on a street corner passing out...

Property Spotlight: The Domain at Columbia

Property Spotlight: The Domain at Columbia

The Domain at Columbia may not be the closest student housing property to campus, but the movie theater, poolside hammock area, and fully furnished apartments should be enough to drive people through the door. The Domain is one of the newest properties in the market,...

Brand Integrity Principles

Brand Integrity Principles

Many factors contribute to the strength and success of a brand. While a strong brand is built only in part by excellent creative, poorly designed collateral can certainly undermine the other work that has gone into building the brand. It’s important to know how your...

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