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Part 3: Win the Competition Against Off Campus Housing

Part 3: Win the Competition Against Off Campus Housing

VIEW FLIPBOOK Students have gotten settled and are adapting to their new lives living on campus, but that doesn’t mean you can kick back and relax. Freshman year is a crucial time to make sure your promoting the positives of living on campus and ramping up your...

The Hidden Value of Process — Part 2

The Hidden Value of Process — Part 2

If you’ve already read our previous post, you understand the importance of proper planning prior to starting a project. This involves identifying decision makers, defining goals, setting a budget and timeline, and thinking through the end process. But what actually...

Are You Making the Most of Your Online Reputation?

Are You Making the Most of Your Online Reputation?

How many times has a resident come in and threatened to leave a bad online review if you don’t do something for them right away? Now that residents have moved in and are starting to settle into life, chances are you’re being flooded with online reviews. Residents who...

Part 1: When to Begin Marketing to Prospective Students

Part 1: When to Begin Marketing to Prospective Students

VIEW FLIPBOOK The time period when prospective students are looking at their options and deciding when to apply is crucial when it comes to marketing your university. In analyzing student behavior, we’ve found that the 120 days leading up to application deadlines can...

The Shifting Lifecycle of a Resident

The Shifting Lifecycle of a Resident

When it comes to the housing industry, do you target one audience all the time? As marketers, it’s easy to target and focus solely on one audience. However, in housing, that audience is always shifting and moving from one targeted message to another. As students...

Catalyst Awarded Google Partner Status

Catalyst Awarded Google Partner Status

Austin agency raises the bar for digital marketing for student housing and other key industries served. Catalyst is proud to announce that we have achieved Google Partner status…

Effective Campaign Creation

Effective Campaign Creation

According to Merriam-Webster, campaigns are “a series of activities designed to produce a particular result.” Any company, creative, or individual who has been part of a large-scale campaign can understand the amount of work that goes into each step, from the initial...

The Hidden Value of Process — Part 1

The Hidden Value of Process — Part 1

You’ve probably read it throughout our site and heard it in our conversations: We believe creativity doesn’t come from chaos — it comes from research with results in mind. We don’t start a job without knowing our client’s desired result and what success looks like for...

Catalyst VP, Jamie Matusek, Earns ABJ Profiles in Power Nomination

Catalyst VP, Jamie Matusek, Earns ABJ Profiles in Power Nomination

Each year the Austin Business Journal selects twenty-five women of distinction to recognize for their success in business and contribution to the community. This year marks the 21st year of the Profiles in Power awards, and Catalyst Vice President, Jamie Matusek has officially been announced as a nominee.

The 3 Steps to Get Your Business on Google Maps

The 3 Steps to Get Your Business on Google Maps

Create, Optimize, and Verify Your Google+ Business Page. People use their smartphones for everything — music, fitness, social media, news, and, of course, calling people. But here’s the truth: We don’t want our Justin Bieber, daily step count, friend’s Facebook post,...

Austin Marketing Firm Earns Honors for Ad Campaign

Austin Marketing Firm Earns Honors for Ad Campaign

The Web Marketing Association has awarded the Austin-based Catalyst marketing firm Best Real Estate Integrated Ad Campaign as part of its Internet Advertising Competition, which honors excellence in online advertising, for work Catalyst did for The Marq student housing property that helped boost the property’s leasing numbers.

4 Tips to Get the Customer Reviews You Definitely Need

4 Tips to Get the Customer Reviews You Definitely Need

Reviews matter for more than just reputation — start cultivating them now. Windermere Cay, an apartment complex in Florida, recently set out to discourage bad reviews with a new policy: anyone who posts bad reviews on social media will be charged a $10,000 fine. As...

How Apartments Can Prepare for Google’s Mobile Update

How Apartments Can Prepare for Google’s Mobile Update

Google’s mobile-friendly algorithm update will hit on April 21, 2015. Is your website ready? In November 2014, Google released an update to mobile search results that labeled a website as mobile-friendly and released a new developer tool that would test a website for...

How to Use the New Facebook CTA To Sign Leases

How to Use the New Facebook CTA To Sign Leases

Bridging the gap between social engagement and a signed lease. Last month, Facebook rolled out a new call-to-action (CTA) button at the top of business pages. As marketers, this is exciting for us at Catalyst, especially when it comes to student, senior, and...

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