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The University Marketer’s Guide to a Student Lifecycle

The University Marketer’s Guide to a Student Lifecycle

VIEW FLIPBOOK In the student housing industry, there is a very cyclical calendar for marketing efforts with move-in happening every August, renewals starting a few months after, and the spring semester being reserved for targeting prospects. Although this calendar...

How to Think Outside the Box for Your Next Corporate Campaign

How to Think Outside the Box for Your Next Corporate Campaign

The holidays are coming up, and you need to put together a campaign that will work for your entire portfolio without breaking your budget and missing your deadline. How do you incorporate so many properties into a campaign? Where do you draw the line in personalizing every piece? At Catalyst, we have been working on a portfolio-wide Cyber Monday campaign that was able to do that with a little outside-the-box thinking and by going back to the basics.

Top 5 Things to Consider When Hosting a Website

Top 5 Things to Consider When Hosting a Website

In today’s digital world, your website is more than just an outlet for information — it’s your storefront, your brand’s reputation, and oftentimes it’s the first impression people will get when they encounter your brand. With that in mind, if you are looking for a website solution and aren’t already a hugely technical-savvy person, how do you know that you’re getting what you pay for? We’ve put together a few tips for you to keep in mind when it comes to your brand’s website.

Social Media Faux Pas for Student Housing Managers and Communities

Social Media Faux Pas for Student Housing Managers and Communities

Guest blog by Places4Students.com Let’s rewind a decade to the beginning of 2005: Blockbuster was still in its prime. Facebook was still called “the Facebook”, membership was exclusive to select colleges and universities in the United States and Canada, and it boasted...

Creating the Perfect User Experience for Apartment Websites

Creating the Perfect User Experience for Apartment Websites

Every person on the web has encountered the same issue a million times before — you go to a website to learn more, but only get hit with more confusion than when you started. For apartments, this crucial moment can mean the difference between a lease and a competitor...

Is Your Workplace a Worthplace?

Is Your Workplace a Worthplace?

Think about it — most of us spend nearly a quarter of our lives at work, and that’s if we’re lucky enough not to work overtime and holidays. That’s a lot of time to go anywhere, much less somewhere you aren’t happy, which is why it’s important that your work...

Part 3: Win the Competition Against Off Campus Housing

Part 3: Win the Competition Against Off Campus Housing

VIEW FLIPBOOK Students have gotten settled and are adapting to their new lives living on campus, but that doesn’t mean you can kick back and relax. Freshman year is a crucial time to make sure your promoting the positives of living on campus and ramping up your...

The Hidden Value of Process — Part 2

The Hidden Value of Process — Part 2

If you’ve already read our previous post, you understand the importance of proper planning prior to starting a project. This involves identifying decision makers, defining goals, setting a budget and timeline, and thinking through the end process. But what actually...

Are You Making the Most of Your Online Reputation?

Are You Making the Most of Your Online Reputation?

How many times has a resident come in and threatened to leave a bad online review if you don’t do something for them right away? Now that residents have moved in and are starting to settle into life, chances are you’re being flooded with online reviews. Residents who...

Part 1: When to Begin Marketing to Prospective Students

Part 1: When to Begin Marketing to Prospective Students

VIEW FLIPBOOK The time period when prospective students are looking at their options and deciding when to apply is crucial when it comes to marketing your university. In analyzing student behavior, we’ve found that the 120 days leading up to application deadlines can...

The Shifting Lifecycle of a Resident

The Shifting Lifecycle of a Resident

When it comes to the housing industry, do you target one audience all the time? As marketers, it’s easy to target and focus solely on one audience. However, in housing, that audience is always shifting and moving from one targeted message to another. As students...

Catalyst Awarded Google Partner Status

Catalyst Awarded Google Partner Status

Austin agency raises the bar for digital marketing for student housing and other key industries served. Catalyst is proud to announce that we have achieved Google Partner status…

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