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Case Study: Cyber Monday 2015

Case Study: Cyber Monday 2015

Campaign, Video, Email, Social Media, Traditional Advertising

Catalyst created a campaign for Cyber Monday to promote one day for students to sign leases and receive special discounts and giveaways. Catalyst created a video that featured all participating properties, social media graphics, landing pages, emails, posters, and flyers for the event. A total of 780 leases were signed over the course of the campaign, leading to an average cost per lease of $44.87 for the portfolio. This put the portfolio 40% ahead in renewed leases from the previous year, and 76% ahead in new leases.

Case Study: West Virginia University

Case Study: West Virginia University

Branding, Logo, Social Media, PR

Catalyst was engaged by West Virginia University to assist in marketing and leasing efforts for three on-campus apartment communities that are part of a public-private partnership. Over the course of the engagement, Catalyst identified individual audiences for each property and equipped the WVU housing marketing team with a strategic framework and examples of tried-and-true tactics that will enable the team to position their properties and tailor their messaging to each target demographic.

Case Study: Cyber Monday 2014

Case Study: Cyber Monday 2014

Campaign, Email, Social Media, Web Design

To drive new leases and renewals across the portfolio on one day, Catalyst created a Cyber Monday campaign to target properties in 20 different marketplaces. The campaign employed a retro-computer theme and resulted in 643 inquiries submitted on landing pages and overall increased website traffic. Across the portfolio, 401 residents renewed their leases, and an additional 108 new leases were signed for the 2015–16 academic year. This put the properties 233 leases ahead of where they were during the same time period the previous year.

Case Study: The District on Kernan

Case Study: The District on Kernan

Campaign, SEO, SEM, Social Media, Email, Reputation

Due to problems driving traffic to the property, they were not able to exceed 81.32% occupancy, and engaged Catalyst to help achieve 90% occupancy. Catalyst implemented a blended digital campaign including SEO, online advertising, social media marketing, email marketing, and reputation management. This campaign led to an increase in online traffic of 46%. By combining the property’s traditional marketing strategy with Catalyst’s blended campaign, the property was able to achieve 91.48% occupancy — exceeding their budgeted occupancy for the first time.

Case Study: Tobin Lofts

Case Study: Tobin Lofts

Messaging, Web Design

Tobin Lofts needed to establish two separate identities for two phases of their community with distinct audiences. Due to budget constraints, the property could not develop a second website but needed to separate markets to the satisfaction of owners and the financial funding institution. Catalyst amended the existing site to differentiate audiences and established two distinct identities — Tobin Lofts Midtown and Tobin Lofts at San Antonio College. The property leased to 100% occupancy, overcoming the delay in construction and the difficulties presented by the original website.

Case Study: The Avenue

Case Study: The Avenue

Messaging, Reputation Management, SEO, SEM, Traditional Advertising

The Avenue faced challenges achieving leasing occupancy due to prospects perceiving the modern property as being out of their budget based on marketing materials viewed both traditionally and online. This led to decreased online traffic to the website and physical traffic to the leasing office. In an effort to combat the pricing perception and capture audience attention, digital and traditional marketing collateral were employed. This, combined with a new tagline, led to an increase in traffic of 52.42%, and the property was able to reach a total occupancy of 99.7% — exceeding their budgeted occupancy by 4.5%.

Case Study: The Marq

Case Study: The Marq

Rebranding, Logo, Web Design, Traditional Advertising

2040 Lofts, a newly acquired property, was negatively associated as the “international house” among Marquette University students. Catalyst worked with the ownership team and property staff to rebrand the property and implement upgrades to reposition the property in the marketplace. Catalyst promoted a VIP party to introduce The Marq to the market, which resulted in 250 people attending, 51 signed leases, and another 87 leases pending at the end of the event. Within weeks, the property’s pre-lease rate was 13% higher than the same period for the previous year.

How to Close the Leads Your Marketing Brings In

How to Close the Leads Your Marketing Brings In

Your street team has been handing out flyers, you’ve launched numerous campaigns, and you’re seeing people come through the doors every day. But for some reason, you aren’t actually signing leases. So what’s going on? How can you make sure you’re closing the leads...

Brand Magnetism: NAA Student Housing Conference & Exposition Talk

Brand Magnetism: NAA Student Housing Conference & Exposition Talk

Discover how branding should permeate the entire property project to get you the leasing results you’re after! Join us this Thursday @ 3 p.m. EST for a sneak peek into our NAA Student Housing Conference & Exposition Talk, Brand Magnetism: How to create powerful brands...

The University Marketer’s Guide to a Student Lifecycle

The University Marketer’s Guide to a Student Lifecycle

VIEW FLIPBOOK In the student housing industry, there is a very cyclical calendar for marketing efforts with move-in happening every August, renewals starting a few months after, and the spring semester being reserved for targeting prospects. Although this calendar...

How to Think Outside the Box for Your Next Corporate Campaign

How to Think Outside the Box for Your Next Corporate Campaign

The holidays are coming up, and you need to put together a campaign that will work for your entire portfolio without breaking your budget and missing your deadline. How do you incorporate so many properties into a campaign? Where do you draw the line in personalizing every piece? At Catalyst, we have been working on a portfolio-wide Cyber Monday campaign that was able to do that with a little outside-the-box thinking and by going back to the basics.

Top 5 Things to Consider When Hosting a Website

Top 5 Things to Consider When Hosting a Website

In today’s digital world, your website is more than just an outlet for information — it’s your storefront, your brand’s reputation, and oftentimes it’s the first impression people will get when they encounter your brand. With that in mind, if you are looking for a website solution and aren’t already a hugely technical-savvy person, how do you know that you’re getting what you pay for? We’ve put together a few tips for you to keep in mind when it comes to your brand’s website.

Social Media Faux Pas for Student Housing Managers and Communities

Social Media Faux Pas for Student Housing Managers and Communities

Guest blog by Places4Students.com Let’s rewind a decade to the beginning of 2005: Blockbuster was still in its prime. Facebook was still called “the Facebook”, membership was exclusive to select colleges and universities in the United States and Canada, and it boasted...

Creating the Perfect User Experience for Apartment Websites

Creating the Perfect User Experience for Apartment Websites

Every person on the web has encountered the same issue a million times before — you go to a website to learn more, but only get hit with more confusion than when you started. For apartments, this crucial moment can mean the difference between a lease and a competitor...

Is Your Workplace a Worthplace?

Is Your Workplace a Worthplace?

Think about it — most of us spend nearly a quarter of our lives at work, and that’s if we’re lucky enough not to work overtime and holidays. That’s a lot of time to go anywhere, much less somewhere you aren’t happy, which is why it’s important that your work...

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