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Connect Media: 488-Bed Property Under New Management

Connect Media: 488-Bed Property Under New Management

In case you missed it, Catalyst was recently featured in Connect Media for its partnership with Campus Advantage. "Campus Advantage plans to incorporate new programs as part of its program. The company also will partner with Catalyst, an Austin-based marketing agency,...

MHN: Campus Advantage Adds 2 in MO

MHN: Campus Advantage Adds 2 in MO

In case you missed it, Catalyst was recently featured in Multi-Housing News for its partnership with Campus Advantage to acquire The Lyfe and The Row. "The company also partnered with Catalyst to create new marketing strategies for the properties, including new...

National Real Estate Investor: Star Gazing

National Real Estate Investor: Star Gazing

In case you missed it, Catalyst was recently featured in National Real Estate Investor for its work with Dobie Twenty21. "In the one-shot-only world of student housing lease-up, property owner Fowler Property Acquisitions recruited Austin-based agency Catalyst to...

LYSTN Podcast Episode 3: Let’s Start Ranking for Keywords

LYSTN Podcast Episode 3: Let’s Start Ranking for Keywords

How Can You Get Your Website to Appear in Google? In this episode, we talk about search engine optimization, and how we helped a client increase their ranking and appear in Google search results. To help explain this further, we brought in Josh Jennings, Interactive...

Geofencing vs. Geotargeting: Learn the Difference

Geofencing vs. Geotargeting: Learn the Difference

In the digital marketing industry, many words can often have different meanings. One of the most commonly confused concepts is geos. At Catalyst, we hear the terms geofencing and geotargeting used incorrectly or interchangeably, when, in fact, they are different...

MFE: Expert Insight Into Meeting Students’ High Expectations

MFE: Expert Insight Into Meeting Students’ High Expectations

In case you missed it, Jamie Matusek, President of Catalyst, and Christy McFerren, Senior Director, sat down with Multifamily Executive to discuss the ins and outs of marketing to millennials and how to shift their expectations when graduating students start paying...

Catalyst Honored with 2017 Communicator Awards

Catalyst Honored with 2017 Communicator Awards

Agency Recognized for Innovation, Effectiveness in Integrated Marketing Strategies  AUSTIN, TEXAS (May 25, 2017):  Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was recognized at the 23rd Annual Communicator Awards for...

SEO Success Story for a New Development

SEO Success Story for a New Development

The Challenge AXIS 360 was a new student housing property in Buffalo, NY, catering to students at the nearby University at Buffalo. As a new development, the property faced a lack of awareness in the market, particularly in online search. Google searches for keyword...

SHB: Catalyst Promotes Jamie Matusek to President

SHB: Catalyst Promotes Jamie Matusek to President

Austin-based Catalyst, a subsidiary of Campus Advantage, has promoted Jamie Matusek to the position of president. Catalyst is an agency specializing in integrated marketing for student and multifamily housing. “With more than two decades of leadership and management...

MFE: Reaching Millennials Through Integrated Marketing

MFE: Reaching Millennials Through Integrated Marketing

In case you missed it, Catalyst President Jamie Matusek was recently featured in Multifamily Executive discussing reaching millennials through integrated marketing campaigns. As millennials continue to drive the rental market, Gen Z is poised to rally the market fresh...

LYSTN Podcast Episode 2: Let’s Start Building A Brand

LYSTN Podcast Episode 2: Let’s Start Building A Brand

What is branding? Branding is a gray area for most. While it does include the visual elements of a logo and website, there's a lot more to it than just a fun font. To answer this ongoing question, we brought in our designers, Lauren Goodman and Kendra Spaw. They'll...

MHN: Campus Advantage Sells 42North at University of South Florida

MHN: Campus Advantage Sells 42North at University of South Florida

In case you missed it, Catalyst was recently featured in Multi-Housing News for its partnership with Campus Advantage in marketing the 42North property in Tampa, Florida. “Campus Advantage acquired the property three years ago, then initiated a value-add investment...

The Future of Apartment Marketing

The Future of Apartment Marketing

How are your marketing efforts standing up to the most prevalent obstacles properties face? Is your property able to withstand a new product in the market, additional competition, resident retention decline, etc.? If not, your marketing strategies are likely missing a...

Spread the Word! We’re Giving Away Brand Transformations.

Spread the Word! We’re Giving Away Brand Transformations.

Not everyone is lucky enough to have their own “before” and “after” transformation to celebrate. Maybe you even know someone who could use a brand transformation. Now’s your chance to help your colleagues achieve marketing success! We love having you as a client and...

LYSTN Podcast Episode 1: Let’s Start with a Story

LYSTN Podcast Episode 1: Let’s Start with a Story

We’re so proud and excited to announce our latest project: our very own podcast! LYSTN will host Catalyst team members and industry experts, and explore the ins and outs of marketing, specifically in the real estate sector. In the inaugural episode, we’re interviewing...

MHN: Campus Advantage Sells University of South Florida Asset

MHN: Campus Advantage Sells University of South Florida Asset

In case you missed it, Catalyst was recently featured in Multi-Housing News for its partnership with Campus Advantage in marketing the ON50 property in Tampa, Florida. “The company acquired On50 in 2014 and executed a value-add investment strategy. It addressed the...

Jamie Matusek Promoted to Catalyst President

Jamie Matusek Promoted to Catalyst President

Marketing Agency Celebrates 10 Years and Reinvention Under Matusek's Leadership AUSTIN, TX--(Marketwired - March 30, 2017) - Catalyst, an Austin-based agency specializing in integrated marketing for student and multifamily housing, announced today that Jamie Matusek...

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