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Catalyst Wins W3 Award for Creative Excellence

Catalyst Wins W3 Award for Creative Excellence

Marketing Agency Honored for Innovation, Success in Reaching Millennials AUSTIN, TX: Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, was honored at the 11th Annual W3 Awards. Catalyst was recognized with a...

Catalyst Awarded Contract with The Franklin Johnston Group

Catalyst Awarded Contract with The Franklin Johnston Group

Marketing Firm Chosen for Multifamily Expertise, One-Stop-Shop Communications AUSTIN, TX, Oct. 4, 2016 — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that multifamily development and management firm...

MFE: Reaching Millennials Through Integrated Marketing

MFE: Reaching Millennials Through Integrated Marketing

Selling a sense of community to young renters requires a coordinated call to action. As millennials continue to drive the rental market, Gen Z is poised to rally the market fresh on their heels. And as younger renters continue to flood the rental pool, marketing...

Catalyst Appoints New Director of Business Development

Catalyst Appoints New Director of Business Development

Marketing Agency Strengthens Resources, Industry Vertical Presence  AUSTIN, TX:  Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced that Ali Khait has joined the organization to build new client relationships and...

Catalyst Marketing Tactics

Catalyst Marketing Tactics

At Catalyst, we know the importance of reaching your target audience — millennials. There are a few easy things you can start doing today to make sure your marketing efforts are speaking to this audience in a way that will actually drive leads to your door. Contact...

Get Valuable Insight with Resident Surveys

Get Valuable Insight with Resident Surveys

There are a few key times throughout the year when you should touch base with residents and find out where you can improve, but did you know that one of those is before they even move in? At Catalyst, we recommend surveying your residents at least three times...

Catalyst Nominated for German Design Award

Catalyst Nominated for German Design Award

Marketing Agency’s Rebranding Efforts Garner International Attention AUSTIN, TX: Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was announced as a 2017 German Design Award Nominee for Corporate Design. The firm was...

Catalyst Wins 2016 Communicator Awards

Catalyst Wins 2016 Communicator Awards

Marketing Agency Recognized for Effectiveness, Creativity in Reaching Millennials AUSTIN, TX:  Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, was honored at the 22nd Annual Communicator Awards. Catalyst was recognized...

Catalyst’s Cyber Monday and Renewal Campaigns Win Big

Catalyst’s Cyber Monday and Renewal Campaigns Win Big

Each year, Catalyst creates portfolio-wide campaigns for key time periods — in this case, the kickoff of renewal season on October 1 and a fall campaign. These campaigns have gotten bigger and bigger every year, but one thing is for sure — the hard work is paying off....

How Material Design and UX Can Improve Online Leasing

How Material Design and UX Can Improve Online Leasing

What Is Material Design?  Material is a form of design that many marketers have begun to embrace in recent years because of its simplicity and effectiveness. The design uses specific tactics that help users understand content better through rules that imitate the...

How to Prepare for Paid Online Advertising

How to Prepare for Paid Online Advertising

At Catalyst, we offer many digital advertising services for our properties on various platforms, including Google, Facebook, and Instagram. While all services are effective in their own way, they all require different tactics with one common purpose: Generate leases....

Austin Marketing Firm’s Video Wins Big at IACs

Austin Marketing Firm’s Video Wins Big at IACs

Catalyst’s Cyber Monday Campaign Boosts Leasing Numbers AUSTIN, Texas (March 29, 2016) — Austin-based marketing firm Catalyst has been awarded the Web Marketing Association’s Best Real Estate Integrated Ad Campaign as part of its Internet Advertising Competition for...

Essential SEO Tactics for Local Businesses

Essential SEO Tactics for Local Businesses

At Catalyst, we’ve worked on search engine optimization (SEO) for over 40 different properties across several U.S. markets. While each property and market has their own unique SEO strategies, we’ve been able to narrow down a number of tactics that can have a dramatic...

GlobeStreet: Creating A Powerful Brand In Student Housing

GlobeStreet: Creating A Powerful Brand In Student Housing

In case you missed it, our own Jamie Matusek and Christy McFerren were featured on GlobeSt.com in an article about their presentation on Brand Magnetism: Creating a Powerful Brand in Student Housing at the 2016 NAA Student Housing Conference & Exposition....

Case Study: The Knox

Case Study: The Knox

Branding, Logo Development, Web Design

Catalyst was engaged to establish a brand and marketing materials for The Knox, a new development in Knoxville, TN. After developing a name, logo, and marketing materials, Catalyst worked with the on-site team to collect 665 initial leads through social media, ad placements, email campaigns, and other marketing tactics. The property has continually surpassed leasing goals, including being 27.49% pre-leased as of December 4 — a huge leap from their goal of 10% by the end of 2015.

Case Study: Republic at Sam Houston

Case Study: Republic at Sam Houston

Rebranding, Logo Development, Traditional Advertising, Web Design, Social Media, Email

Upon acquisition of a property in Huntsville, TX, Catalyst was engaged to rename and rebrand University House Lake Road. Drawing upon cultural history and university demographics, Catalyst renamed the property, developed marketing materials, and launched a reveal party to introduce the brand in the market. The party resulted in 14 signed leases and 11 applications — a huge success for the typically late-leasing market. Since the grand reopening, the effective rental rate has increased 3% from $504 to $519, and the pro forma effective rate increased to $514.

Case Study: 2015 Renewal Campaign

Case Study: 2015 Renewal Campaign

Campaign, Video, Email, Social Media, Traditional Advertising

Catalyst created a campaign to encourage residents at 30 properties across the U.S. to renew their leases. Using print pieces, videos, emails, and social media, the campaign resulted in the top performing property receiving more than 200 renewal requests. Emails were sent to 28,531 unique recipients with an open rate of 59% and a click-through rate of 9.9%. These results both exceeded the industry average open rate of 21.83% and click-through rate of 2.1%. The portfolio saw an increase of 296 leases (+124%) over the previous year and is well ahead of their budgeted leasing goals.

Case Study: Far Eastern Federation University

Case Study: Far Eastern Federation University

Branding, Logo, Campaign, Interior Design, Mascot Creation

While developing a world-renowned university, FEFU contracted Campus Advantage-Russia and Catalyst to shape a brand that would attract students from around the globe. Catalyst provided a cohesive brand and message for the university, created a mascot symbol, logo, and various print collateral. Pieces produced for an RA recruitment campaign resulted in more than 200 applications and 36 RAs selected, and an open-air concert celebration campaign brought out more than 25,000 students. Finally, Catalyst garnered several media mentions for the university to set an example for future higher learning institutions.

Case Study: Cyber Monday 2015

Case Study: Cyber Monday 2015

Campaign, Video, Email, Social Media, Traditional Advertising

Catalyst created a campaign for Cyber Monday to promote one day for students to sign leases and receive special discounts and giveaways. Catalyst created a video that featured all participating properties, social media graphics, landing pages, emails, posters, and flyers for the event. A total of 780 leases were signed over the course of the campaign, leading to an average cost per lease of $44.87 for the portfolio. This put the portfolio 40% ahead in renewed leases from the previous year, and 76% ahead in new leases.

Case Study: West Virginia University

Case Study: West Virginia University

Branding, Logo, Social Media, PR

Catalyst was engaged by West Virginia University to assist in marketing and leasing efforts for three on-campus apartment communities that are part of a public-private partnership. Over the course of the engagement, Catalyst identified individual audiences for each property and equipped the WVU housing marketing team with a strategic framework and examples of tried-and-true tactics that will enable the team to position their properties and tailor their messaging to each target demographic.

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