Top 5 Things to Consider When Hosting a Website

Top 5 Things to Consider When Hosting a Website

In today’s digital world, your website is more than just an outlet for information — it’s your storefront, your brand’s reputation, and oftentimes it’s the first impression people will get when they encounter your brand. With that in mind, if you are looking for a website solution and aren’t already a hugely technical-savvy person, how do you know that you’re getting what you pay for? We’ve put together a few tips for you to keep in mind when it comes to your brand’s website.

The Importance of Local SEO for Student Housing

The Importance of Local SEO for Student Housing

This summer marked the launch of one of Google’s most recent algorithm changes to its search engine: Pigeon. Don’t be fooled by the name. This update shook the SEO world. While other algorithm adjustments surrounding Pigeon such as Panda, Pirate, and numerous other...
Marketing to Millennials

Marketing to Millennials

With online engagement and media consumption at an all time high, it’s no surprise that millennials spend, on average, 18 hours a day consuming media. But what are they doing all that time? According to Entrepreneur.com, 50% of millennials watch at least one online...
Let Your Prospects Do the Work For You

Let Your Prospects Do the Work For You

Are you tracking all of your digital marketing efforts with PURLs? To help you answer that question, let me back up and explain what a PURL is—a PURL is a personalized URL that can be generated using your marketing database. If you have a prospect named John Smith and...
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