How Apartments Can Prepare for Google’s Mobile Update

How Apartments Can Prepare for Google’s Mobile Update

Google’s mobile-friendly algorithm update will hit on April 21, 2015. Is your website ready? In November 2014, Google released an update to mobile search results that labeled a website as mobile-friendly and released a new developer tool that would test a website for...
How to Use the New Facebook CTA To Sign Leases

How to Use the New Facebook CTA To Sign Leases

Bridging the gap between social engagement and a signed lease. Last month, Facebook rolled out a new call-to-action (CTA) button at the top of business pages. As marketers, this is exciting for us at Catalyst, especially when it comes to student, senior, and...
February Top 5: Digital Marketing in Student Housing

February Top 5: Digital Marketing in Student Housing

February had some important changes for student housing in digital marketing. Here are the top 5 updates you need to know. New Google “Slow Label” Google is currently testing a red label for its search engine results page (SERP) that will categorize a website as slow...
Why Do Properties Fail to Fill Beds?

Why Do Properties Fail to Fill Beds?

For many properties in the student housing industry, the time between spring break and finals is crunch time for filling beds and making sure that you’re leased up for the following academic year. While this time can be stressful and challenging, it doesn’t have to...
How to Sabotage a Brainstorm

How to Sabotage a Brainstorm

Any team that has gotten together for a brainstorming session — whether for a brand, campaign ideas, or anything else — knows the frustrations that a brainstorm can sometimes lead to. Without knowingly doing so, you may be setting yourself and your team up for...
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