February Top 5: Digital Marketing in Student Housing

February Top 5: Digital Marketing in Student Housing

February had some important changes for student housing in digital marketing. Here are the top 5 updates you need to know. New Google “Slow Label” Google is currently testing a red label for its search engine results page (SERP) that will categorize a website as slow...
Why Do Properties Fail to Fill Beds?

Why Do Properties Fail to Fill Beds?

For many properties in the student housing industry, the time between spring break and finals is crunch time for filling beds and making sure that you’re leased up for the following academic year. While this time can be stressful and challenging, it doesn’t have to...
How to Sabotage a Brainstorm

How to Sabotage a Brainstorm

Any team that has gotten together for a brainstorming session — whether for a brand, campaign ideas, or anything else — knows the frustrations that a brainstorm can sometimes lead to. Without knowingly doing so, you may be setting yourself and your team up for...
Becoming a Twitter Master

Becoming a Twitter Master

Twitter may be nearing its ninth birthday, but many people still haven’t mastered the art of tweeting. Are you doing it right? What about your business? Luckily, the people over at Passion Digital have done their research and have created the infographic below so you...
How to Use SEO to Develop a Content Strategy

How to Use SEO to Develop a Content Strategy

“A company does not create a brand. The brand is created by the audience.” When a brand is created, the design of a new website is one of the first steps that follows. Once a company or product decides how it wants to be branded, the Web designer goes through the...
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