Branding, Logo, Campaign, Interior Design, Mascot Creation
While developing a world-renowned university, FEFU contracted Campus Advantage-Russia and Catalyst to shape a brand that would attract students from around the globe. Catalyst provided a cohesive brand and message for the university, created a mascot symbol, logo, and various print collateral. Pieces produced for an RA recruitment campaign resulted in more than 200 applications and 36 RAs selected, and an open-air concert celebration campaign brought out more than 25,000 students. Finally, Catalyst garnered several media mentions for the university to set an example for future higher learning institutions.
Campaign, Video, Email, Social Media, Traditional Advertising
Catalyst created a campaign for Cyber Monday to promote one day for students to sign leases and receive special discounts and giveaways. Catalyst created a video that featured all participating properties, social media graphics, landing pages, emails, posters, and flyers for the event. A total of 780 leases were signed over the course of the campaign, leading to an average cost per lease of $44.87 for the portfolio. This put the portfolio 40% ahead in renewed leases from the previous year, and 76% ahead in new leases.
Branding, Logo, Social Media, PR
Catalyst was engaged by West Virginia University to assist in marketing and leasing efforts for three on-campus apartment communities that are part of a public-private partnership. Over the course of the engagement, Catalyst identified individual audiences for each property and equipped the WVU housing marketing team with a strategic framework and examples of tried-and-true tactics that will enable the team to position their properties and tailor their messaging to each target demographic.
Campaign, Email, Social Media, Web Design
To drive new leases and renewals across the portfolio on one day, Catalyst created a Cyber Monday campaign to target properties in 20 different marketplaces. The campaign employed a retro-computer theme and resulted in 643 inquiries submitted on landing pages and overall increased website traffic. Across the portfolio, 401 residents renewed their leases, and an additional 108 new leases were signed for the 2015–16 academic year. This put the properties 233 leases ahead of where they were during the same time period the previous year.
Campaign, SEO, SEM, Social Media, Email, Reputation
Due to problems driving traffic to the property, they were not able to exceed 81.32% occupancy, and engaged Catalyst to help achieve 90% occupancy. Catalyst implemented a blended digital campaign including SEO, online advertising, social media marketing, email marketing, and reputation management. This campaign led to an increase in online traffic of 46%. By combining the property’s traditional marketing strategy with Catalyst’s blended campaign, the property was able to achieve 91.48% occupancy — exceeding their budgeted occupancy for the first time.